National Pork Board - NPB
National Pork Board CEO David Newman says gone are the days where focus on one component will work. The industry needs to find common ground in the middle and focus on that.
After weathering historic losses in 2023, producers are returning to profitability. National Pork Board CEO David Newman emphasizes how authenticity and transparency are essential for driving long-term success for producers.
After extensive product research and taste testing, the chain settled on a popular U.S. pork sausage to spice things up a little.
As PORKtober kicks off, it’s easy to get lost in the noise of fall. Between harvest, school activities and preparing for winter, there are a lot of things on everyone’s to-do list. Here are three messages you need to hear this month.
Former senior vice president of market growth tapped to lead the organization, staff and industry into a productive and powerful next season for pork.
No longer an end cap in a convenience store, meat snacks are taking up more space on shelves and nabbing prime displays as consumers search for a healthy, tasty, easy-to-grab snack.
Furlow will bring his experience in the Pork Industry Immersion Program supporting efforts to advance the industry’s priorities on Capitol Hill, into his new role serving Iowa producers.
National Pork Board shares about new consumer marketing campaign, animal welfare research and protecting freedom to operate so producers can concentrate on raising quality pork.
The new NPB pork promotion, which launched in May, uses data to help drive marketing efforts and measure performance.
Once you attend a World Pork Expo event, be prepared to go again and again. Here’s a look at why people make the trip to Des Moines every June and their recommendations on how to make the experience unforgettable.
If the U.S. consumer is to truly reimagine pork, some fairly significant changes may be required over time, says CoBank’s Earnest. Despite the challenges associated with broadening pork’s appeal with domestic consumers, he says the industry is in a strong position.
A new feature in AgView is opening doors for greater efficiencies and opportunities to keep business moving. Here’s a look at how swine production health plans created in AgView can be powerful tools for decisionmakers in an outbreak scenario.
Here’s a first look at how consumers are responding to the Taste What Pork Can Do campaign and why that matters to the future of the pork industry.
The National Pork Board unveils it’s all-new brand campaign, Taste What Pork Can Do., with a pop-up pork dining experience hosted by chef and cooking content creator Joshua Weissman.
With all of these concerns weighing heavy on consumers now, there’s no question that it’s more important than ever to market products and build affinities in this environment.
Morgan Wonderly, a pork producer from California, speaks out about the younger generation’s changing ideas surrounding meat. It might surprise you.
Although other agricultural industries are finding it challenging to engage Generation Z, the pork industry has a different story to tell. Seth Mitchell is proof that the pork industry is doubling down on developing young leaders.
After serving the National Pork Board for nearly nine years, Bill Even plans to return to his family’s South Dakota farming operation.
Two of the key messages that surfaced during the strategic planning process were to be bold and improve demand. What does that mean for producers?
Here’s a quick run-down of some of the hot topics discussed at National Pork Industry Forum.
Dave Preisler’s ability to bridge the gap between farmers, policymakers and industry stakeholders has strengthened the pork industry nationwide.
Pork industry CEOs open up about what they want pork producers to take away from their time in Orlando.
Whether working with young show pig enthusiasts or seasoned producers, See is known as a ‘connector’ and engages meaningfully with others through practical, personalized solutions.
Here’s how this new tagline could challenge you as pork producers and why that’s good news.
Sometimes waiting for answers to questions prevents us from realizing opportunities in agriculture. Tracy Walder shares how saying “yes” led her to an incredible career in the CIA and FBI chasing down terrorists.
All of the work pork producers do is for nothing if they don’t have a consumer on the back end who desires to purchase, eat and repeat purchase the product, says David Newman with the National Pork Board.
Pork producers will gather from around the country for one of the pork industry’s most important and exciting events of the year. Here’s what you can expect at the National Pork Industry Forum.
Seth Mitchell will fill the vacancy created by retiring Al Juhnke.
Partnerships and in-market activation boost long-term demand.
The 2025 class includes 17 exceptional individuals from across the country who have been selected to join the program, representing a diverse group of leaders poised to drive innovation and advocacy within the pork sector.