National Pork Board - NPB
John Parker’s lasting impact on the U.S. pork industry and Virginia’s agricultural community was honored during the National Pork Industry Forum.
A pork industry panel delves into the latest updates on the National Swine Health Strategy at the 2026 National Pork Industry Forum. Here are some of the takeaways.
There’s no question the 2026 SHIC Plan of Work lays out a multitude of important topics to tackle in the year ahead. But it’s the process that goes into developing this plan that is the most important.
Industry experts unveil a bold 11-step road map to finally achieve a world without PRRS. By applying hard-won lessons from the eradication of pseudorabies, this strategy challenges the industry to overcome its “belief gap” and secure a healthier future for the national herd.
The pork industry is securing its future by turning passionate graduates into high-impact leaders through an innovative, three-part rotational immersion program. Read the full story to see how these rising stars are building the “village” of support needed to tackle agriculture’s biggest challenges.
A new strain of porcine reproductive and respiratory syndrome virus, PRRS 1-10-4 L1C.5.35, is moving rapidly through barns. National Pork Board CEO David Newman asks, “Is just mitigating or reducing it enough?”
Record matching funds, research projects, and monitoring outputs underscore value of Pork Checkoff investment.
Working for the National Pork Board was not about money or fame or checking a box for Patrick Fleming. It was about serving an industry he truly admired and cared about. It was personal.
To combat the devastating economic impact of domestic diseases like PRRSV, the pork industry is developing a collaborative, producer-led strategy to focus on industry-wide swine health.
The new class includes 19 individuals from across the country in an effort to cultivate leaders who will champion the industry and advocate for its continued success.
If pork producers are not willing to show up for the hard conversations, they’ll be left out of the equation, says Maddie Hokanson. She shares how she took the opportunity to help change the narrative about animal agriculture.
Here’s a look at the producer leaders ranked by peers across the nation and recently selected by USDA.
Eight years ago, the pork industry took a hard look at mortality in all phases of production, realizing that 35% of pigs born in the U.S. never enter the human food chain. Here’s a look at how the industry is improving livability today.
The health benefits of pork are changing the conversation among wellness experts. From GLP-1s to sports performance and everything in between, what does that mean for pork in the future?
How can the swine industry attract and integrate young people who do not have a traditional background in agriculture?
Bianca Metallo says her recently published study can provide valuable scientific data to help determine the ideal weaning age that will not only benefit the life experience of the pig, but the success of the producer.
Pork just had one of its most successful Septembers in quite some time with consumers engaging with pork in new ways. Here’s how Minnesota is teaming up with the National Pork Board to bring the Taste What Pork Can Do campaign to more people.
National Pork Board CEO David Newman says gone are the days where focus on one component will work. The industry needs to find common ground in the middle and focus on that.
After weathering historic losses in 2023, producers are returning to profitability. National Pork Board CEO David Newman emphasizes how authenticity and transparency are essential for driving long-term success for producers.
After extensive product research and taste testing, the chain settled on a popular U.S. pork sausage to spice things up a little.
As PORKtober kicks off, it’s easy to get lost in the noise of fall. Between harvest, school activities and preparing for winter, there are a lot of things on everyone’s to-do list. Here are three messages you need to hear this month.
Former senior vice president of market growth tapped to lead the organization, staff and industry into a productive and powerful next season for pork.
No longer an end cap in a convenience store, meat snacks are taking up more space on shelves and nabbing prime displays as consumers search for a healthy, tasty, easy-to-grab snack.
Furlow will bring his experience in the Pork Industry Immersion Program supporting efforts to advance the industry’s priorities on Capitol Hill, into his new role serving Iowa producers.
National Pork Board shares about new consumer marketing campaign, animal welfare research and protecting freedom to operate so producers can concentrate on raising quality pork.
The new NPB pork promotion, which launched in May, uses data to help drive marketing efforts and measure performance.
Once you attend a World Pork Expo event, be prepared to go again and again. Here’s a look at why people make the trip to Des Moines every June and their recommendations on how to make the experience unforgettable.
If the U.S. consumer is to truly reimagine pork, some fairly significant changes may be required over time, says CoBank’s Earnest. Despite the challenges associated with broadening pork’s appeal with domestic consumers, he says the industry is in a strong position.
A new feature in AgView is opening doors for greater efficiencies and opportunities to keep business moving. Here’s a look at how swine production health plans created in AgView can be powerful tools for decisionmakers in an outbreak scenario.
Here’s a first look at how consumers are responding to the Taste What Pork Can Do campaign and why that matters to the future of the pork industry.