A South Korea pizza chain, Pizza Alvolo, was on the search for something new to add to its menu. The solution: U.S. pork sausage!
When Elly Sung, U.S. Meat Export Federation (USMEF) senior marketing manager for foodservice in Korea, suggested U.S. pork sausage, the chain settled on Johnsonville pork sausage after extensive product research and taste testing.
Andy Tauer, vice president for international market development at the National Pork Board, says the promotion is a perfect example of how USMEF amplifies the partnership between pork and soy. Tauer sampled the pizza and learned more details about its development on a recent market visit in Korea.
It’s already a hit with Korean consumers, but Tauer says now is the time to position this pizza topping to get the most bang for the buck in the marketplace.
“It’s only been on market, I think, five to six weeks, but it’s already up to No. 6 for this pizza chain out of, I believe, 20 different pizzas. It’s really performing well,” Tauer says. “It was going to be a special offering. Now they’re going to keep it on the menu through the end of the year.”
Product development and marketing support have been provided by USDA, the United Soybean Board and the National Pork Board, USMEF says in a release.
