National Pork Board - NPB
From global threats to farm-level biosecurity, here’s how the pork industry is building a “slat-level” defense to protect your herd.
Producer-led group focuses on curbing the economic toll of PRRS and PEDV while shielding the industry from foreign animal diseases.
Check out how digital tools are streamlining show prep while protecting animal health and saving families time this jackpot season.
The National Pork Board enlists actress Paulina Chávez for “Explora Todo el Gusto del Pork,” a new campaign aimed at driving everyday pork demand among U.S. Hispanic consumers.
What do an air fryer, a gas station snack stick and a carnitas taco truck have in common? They are the front lines of modern pork demand. Here’s why the pork industry is leaning into the trends that matter most to the next generation of consumers.
David Newman is challenging producers to stop thinking “one pig at a time” and start thinking “one pound at a time.” By shifting every American’s diet by just a single pound of pork per year, the industry could see a massive surge in retail sales.
While the technical tools for disease control exist, the real power to defeat endemic viruses lies in the daily, disciplined decisions made on the farm and a commitment to industry-wide collaboration.
National Pork Board President Gordon Spronk is calling for a radical shift in the industry’s mindset, urging producers to prioritize consumer desires over traditional production goals.
With a combined 70 years of professional excellence, Mike and Lisa Tokach are pillars of the pork industry. Though their career paths differ, their shared dedication has resulted in a prolific legacy of research, veterinary care and industry advancement.
From school lunch victories to disease elimination, National Pork Board and National Pork Producers Council leaders detail the collaborative strategies transforming the industry’s future.
John Parker’s lasting impact on the U.S. pork industry and Virginia’s agricultural community was honored during the National Pork Industry Forum.
A pork industry panel delves into the latest updates on the National Swine Health Strategy at the 2026 National Pork Industry Forum. Here are some of the takeaways.
There’s no question the 2026 SHIC Plan of Work lays out a multitude of important topics to tackle in the year ahead. But it’s the process that goes into developing this plan that is the most important.
Industry experts unveil a bold 11-step road map to finally achieve a world without PRRS. By applying hard-won lessons from the eradication of pseudorabies, this strategy challenges the industry to overcome its “belief gap” and secure a healthier future for the national herd.
The pork industry is securing its future by turning passionate graduates into high-impact leaders through an innovative, three-part rotational immersion program. Read the full story to see how these rising stars are building the “village” of support needed to tackle agriculture’s biggest challenges.
A new strain of porcine reproductive and respiratory syndrome virus, PRRS 1-10-4 L1C.5.35, is moving rapidly through barns. National Pork Board CEO David Newman asks, “Is just mitigating or reducing it enough?”
Record matching funds, research projects, and monitoring outputs underscore value of Pork Checkoff investment.
Working for the National Pork Board was not about money or fame or checking a box for Patrick Fleming. It was about serving an industry he truly admired and cared about. It was personal.
To combat the devastating economic impact of domestic diseases like PRRSV, the pork industry is developing a collaborative, producer-led strategy to focus on industry-wide swine health.
The new class includes 19 individuals from across the country in an effort to cultivate leaders who will champion the industry and advocate for its continued success.
If pork producers are not willing to show up for the hard conversations, they’ll be left out of the equation, says Maddie Hokanson. She shares how she took the opportunity to help change the narrative about animal agriculture.
Here’s a look at the producer leaders ranked by peers across the nation and recently selected by USDA.
Eight years ago, the pork industry took a hard look at mortality in all phases of production, realizing that 35% of pigs born in the U.S. never enter the human food chain. Here’s a look at how the industry is improving livability today.
The health benefits of pork are changing the conversation among wellness experts. From GLP-1s to sports performance and everything in between, what does that mean for pork in the future?
How can the swine industry attract and integrate young people who do not have a traditional background in agriculture?
Bianca Metallo says her recently published study can provide valuable scientific data to help determine the ideal weaning age that will not only benefit the life experience of the pig, but the success of the producer.
Pork just had one of its most successful Septembers in quite some time with consumers engaging with pork in new ways. Here’s how Minnesota is teaming up with the National Pork Board to bring the Taste What Pork Can Do campaign to more people.