Animal rights groups like the Humane Society of the United States and The Accountability Board are taking their plight to public-facing companies. Brands need to prepare for attacks, says Animal Agriculture Alliance.
One of the common ways farms are targeted is by unknowingly giving an animal rights extremist access via employment. Don’t wait for a crisis to arise before you act. Here’s what should be on your 2024 hiring checklist.
The thing that struck Abby Kornegay most in her conversations with farmers, processors, communications professionals and other industry leaders in Australia, was that we all share the same goals and obstacles.
“We most abolish animal ag to prevent the next pandemic.” While animal rights supporters make up a small percentage, they are loud and can mislead consumers with messages like this. Here's the 2023 activist roundup.
Cybersecurity is no longer just about avoiding those sketchy phishing emails or resetting our passwords. It’s about being aware of our online presence in animal ag and how that may make us vulnerable to extremists.
Joe Proudman of the University of California, Davis CLEAR Center, says the animal agriculture community needs to move beyond defensive communications and speak confidently about our successes.
Columnist Abby Kornegay has hosted and participated in many farm tours. While there are good reasons to open up to visitors, she points out there are also several reasons to be hesitant. Here are things to consider.
Undercover video campaigns, staging protests at grocery stores and posting graphic content on social media are common activist tactics, but here's a look at a recent trend of court cases – and unfortunately, “wins."
The meaning of sustainability has been interpreted by many. Abby Kornegay says the most critical point to understand is that sustainability is a continuous journey, rather than a destination. Here's why.
A small (but loud) group of animal rights extremists and vegan activists are working hard to eliminate choice. They are doing so by applying intense pressure to restaurant, retail and foodservice brands. Here's how.
No matter where you are on the food chain, we all play a part in making sure the animals we raise for food are healthy and well cared for and that our food supply is safe and nutritious.
Farmers typically focus on biosecurity protocols on the farm, but don't forget some threats come from outside the farm. Animal rights extremists continue to attempt to gain access to farms by any means necessary.
While animal rights proponents make up a small percentage of our population, they are loud, aggressive and can mislead consumers about the animal agriculture community.
Grocery stores have become a battleground for extremists pressuring retailers to remove meat, milk, poultry and eggs from shelves. Recent trends have shown an uptick in store protests, demonstrations and food tampering.
North Carolina native Abby Kornegay is the newest member of the Animal Agriculture Alliance staff, focusing on crisis management and animal activist monitoring. She celebrates industry wins in her first PORK column.
