Don’t be misled by the label. Discover how animal rights activists are posing as family farmers to influence major agricultural legislation and undermine the industry from within.
As funding for activism grows, it’s more important than ever for those of us in the farm and food community to share our own stories. If we don’t speak up about what really happens on farms, we risk letting activists tell that story for us.
Fairs provide an invaluable time to engage with the public about agriculture. But watch out for detractors attempting to sway public opinion and protest these events.
Consumers are staying true to their core values and buying products they feel good about. However, animal ag needs to stay alert as there has been an uptick in direct actions from animal rights groups.
Have you ever wanted to post on social media but were worried about potential backlash? Knowing how to handle contentious issues online can help people understand the animal agriculture’s commitment to animal care.
Unfortunately, food industry leaders are often faced with extensive pressure from animal rights activist groups, asking them to commit to policies that are more than likely not rooted in science and often will negatively impact the supply chain.
Animal rights extremists continually attempt to gain access to farms and facilities by any means necessary – and oftentimes that comes with a lack of biosecurity measures like proper clothing and sanitizing.
Animal rights groups like the Humane Society of the United States and The Accountability Board are taking their plight to public-facing companies. Brands need to prepare for attacks, says Animal Agriculture Alliance.
