Latest News From Traceability

Both dynamic and resilient, the animal protein sector is likely heading into another challenging year. However, it’s important to identify potential opportunities that could help your operation survive or even thrive.

Two-thirds of consumers say transparency in animal protein is extremely or very important, says Merck Animal Health, as part of the company’s results in its first consumer transparency research study.

Under the rule, APHIS would require tags that are both visually and electronically readable for interstate movement of cattle and bison six months after a final rule is published in the Federal Register.

If we, who believe animal-derived proteins are good for people, do not share animal agriculture’s story, those who wish to diminish or eliminate animal agriculture from the food system will lead the conversation.

Consumers are interested in how animal agriculture affects health and wellness, environmental stewardship, animal welfare and worker safety. Now is the time for a more robust and meaningful conversation.

The WLIC has created a new educational video highlighting the importance of animal disease traceability and the use of premises registration and individual animal identification to protect the food supply.

Pork and beef producers brace as plants work to stay open.