Eliminating PEDV nationwide is ambitious. But the science, tools and industry experience already in place give the National Pork Board’s National Swine Health Strategy a strong starting point.
Advisory Committee members from 12 states work alongside NPB staff and the producer-led board to support innovation and pork quality research and education.
Producer-led advisory committees bring perspectives to guide checkoff programs across domestic marketing, human nutrition, innovation and pork quality, international marketing, swine health and We Care.
When the National Pork Board (NPB) launched the Taste What Pork Can Do® consumer brand campaign last year, the goal was simple: Get more Americans to eat more pork more often.
With a combined 70 years of professional excellence, Mike and Lisa Tokach are pillars of the pork industry. Though their career paths differ, their shared dedication has resulted in a prolific legacy of research, veterinary care and industry advancement.
