Producer-led advisory committees bring perspectives to guide checkoff programs across domestic marketing, human nutrition, innovation and pork quality, international marketing, swine health and We Care.
When the National Pork Board (NPB) launched the Taste What Pork Can Do® consumer brand campaign last year, the goal was simple: Get more Americans to eat more pork more often.
With a combined 70 years of professional excellence, Mike and Lisa Tokach are pillars of the pork industry. Though their career paths differ, their shared dedication has resulted in a prolific legacy of research, veterinary care and industry advancement.
The National Pork Board unveils it’s all-new brand campaign, Taste What Pork Can Do., with a pop-up pork dining experience hosted by chef and cooking content creator Joshua Weissman.