National Pork Board

Latest Stories
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Sponsored
Moving More Pork, One Dish at a Time
When the National Pork Board (NPB) launched the Taste What Pork Can Do® consumer brand campaign last year, the goal was simple: Get more Americans to eat more pork more often.
May 01, 2026 09:30 AM
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National Pork Board
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Industry
Two Legacies, One Lasting Impact on the Pork Industry
With a combined 70 years of professional excellence, Mike and Lisa Tokach are pillars of the pork industry. Though their career paths differ, their shared dedication has resulted in a prolific legacy of research, veterinary care and industry advancement.
March 09, 2026 02:29 PM
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National Pork Board
2026 NPB Appointees
Industry
Six Individuals Appointed to NPB Board of Directors
Here’s a look at the producer leaders ranked by peers across the nation and recently selected by USDA.
December 22, 2025 04:10 PM
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National Pork Board
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Sponsored
Get a Taste of What Pork Advertising Can Do
Get the inside scoop on the Pork Checkoff’s new consumer campaign from pork producer Dwight Mogler.
June 01, 2025 08:00 AM
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National Pork Board
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Industry
Taste What Pork Can Do: New Campaign Reintroduces Pork as Everyday Flavor Fix Younger Generations Crave
The National Pork Board unveils it’s all-new brand campaign, Taste What Pork Can Do., with a pop-up pork dining experience hosted by chef and cooking content creator Joshua Weissman.
May 06, 2025 03:04 PM
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National Pork Board
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Industry
2024 Pork Exports Reveal Record-Breaking Year
Partnerships and in-market activation boost long-term demand.
February 12, 2025 03:11 PM
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National Pork Board
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Sponsored
Building a Bigger Appetite for Pork: Connecting the Dots
Find out how the Pork Checkoff is leveraging new research to reach out to new and existing consumers to drive domestic demand for pork.
December 10, 2024 03:09 PM
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National Pork Board
Katlyn Cain judging a pig show
Education
Essential Protocols from Show Barn to Show Ring
Keeping pigs and people healthy is vital as youth continue to travel for swine exhibition shows. The detection of influenza A in dairy cattle earlier this year elevates the focus on diligent biosecurity for all livestock producers.
August 07, 2024 04:56 PM
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National Pork Board
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Industry
Fleming to Lead Pork Industry’s Domestic Demand Work
Fleming will lead the marketing and domestic demand team on a revolutionary, data-driven approach to make pork more relevant to more Americans.
June 28, 2024 01:10 PM
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National Pork Board
C-Store Graphic
Industry
Paving the Way for Pork at Convenience Stores
Across the U.S., numerous pork products are being showcased in convenience stores, driving demand for high-quality pork and encouraging consumers to purchase pork more frequently. Here’s a peek.
January 15, 2024 08:00 AM
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National Pork Board
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