3 Messages Pork Industry Leaders Want You to Hear in PORKtober

As PORKtober kicks off, it’s easy to get lost in the noise of fall. Between harvest, school activities and preparing for winter, there are a lot of things on everyone’s to-do list. Here are three messages you need to hear this month.

3 Messages Pork Industry Leaders Want You to Hear in PORKtober.jpg
(Farm Journal’s Pork)

Although National Pork Month may not show up on everyone’s calendar, we think this special month deserves a little extra attention. Fall leaves and pumpkin spice lattes are delightful, but they don’t even begin to compare to bacon in our book.

Although October, aka “Pork Month,” used to be the time of year when hogs were traditionally marketed, this month has now become a time to celebrate and show pork producers how much we appreciate the important role they play in feeding the world.

As we celebrate the taste of pork, let’s remember the many people who have invested in making this industry better over the years. From the people advancing technology on pig farms across the country to the people providing amazing individual care to each and every pig, the hard work, time and energy that go into this industry are noticed and appreciated.

“Our advocacy works. Producer voices are being heard. This year alone, our engagement was critical in securing a favorable tax package, funding for the Swine Health Improvement Plan (SHIP), and vital protections against foreign animal diseases, among other wins for our industry. These successes prove that when we speak up, we can shape our own future. But the work is never done, and if we aren’t telling our own story, someone else will. National Pork Producers Council is a conduit for the collective voice of the pork industry. Let’s build on this momentum and together continue to be our own best advocates. Our legacy depends on it.” — Bryan Humphreys, National Pork Producers Council, CEO

“The one thing pork producers need to hear right now is that demand for U.S. pork around the globe is very strong, particularly for cuts that are undervalued in the U.S. We were just in Guatemala for our Latin American Product Showcase, bringing U.S. exporters together with buyers from 18 countries across Central and South America and the Caribbean, and those buyers were asking about U.S. pork loins and hams, as well as jowls and other variety meats. And robust pork sales around the world are being fueled by strong market access in countries like Mexico which has already purchased more than $1.5 billion in U.S. pork this year, as well as Central America, Colombia, the Dominican Republic and Korea, all key free trade agreement partner regions.” — Dan Halstrom, United States Meat Export Federation, president and CEO

“National Pork Month is a perfect opportunity to recognize the resilience of our state pork associations and the producers they represent. NPB is committed to helping states and producers anticipate and adapt to continuous change in order to elevate pork’s position, presence and consumer appeal. This is how we can build trust and add value for U.S. pork worldwide. Thank you for your ongoing support of your Pork Checkoff.” — Brett Kaysen, National Pork Board, senior vice president of producer and state engagement

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