National Pork Board - NPB
We must have a paradigm shift that is focused on making pork loin relevant to young, domestic, multicultural consumers.
Although it may not be time to sound a big alarm in the pork industry over the recent discovery of H5N1 in a backyard pig in Oregon, it can serve as a reminder to the U.S. pork industry to never get too comfortable when it comes to disease prevention and preparedness.
The National Pork Board recommends participating in climate-smart grant programs like this one to help producers maintain their freedom to operate by attracting valuable supply chain partners.
The stakes are higher than ever, and the transparency required to maintain consumer trust means the industry and producers alike must be aligned on environmental goals.
It’s one thing to read about it, but it’s another thing to travel across the ocean and experience it for yourself. That’s why Jackie Ponder decided to join a trade mission to Vietnam focused on the benefits of U.S. pork and high oleic soybean cooking oil.
Within the first 1,000 days of life, a baby’s brain begins to grow and develop with the help of specific vitamins and minerals, including protein, zinc, iron, choline, folate, iodine, vitamins A, D, B6 and B12 and long-chain polyunsaturated fatty acids. When baby’s first bite includes pork, their growth and development flourishes.
USMEF, USDA and Columbian officials met recently to build a better understanding of the U.S. livestock industry and the red meat export market.
Patrick Fleming is back. And he’s back with more energy and determination than ever before to help take consumer marketing of pork to new levels.
U.S. Red Meat Symposium takes a look at opportunities in Mexico
Harrison Furlow opens up about leadership and the future of the pork industry.
Fleming will lead the marketing and domestic demand team on a revolutionary, data-driven approach to make pork more relevant to more Americans.
Do you want the good news or the bad news first? If you are like most, you’d rather hear the bad news first. The bad news is pork’s consumer base is shrinking. The good news is this decline is reversible, says Bill Even.
If there’s one thing Jesse Heimer took away from his Pork Leadership Institute experience, it’s that as a pork producer, he needs to better understand what’s going on at the grocery store. But that’s not all.
If the worst-case scenario happens and animals need to be depopulated in an effort to contain and eradicate a disease, how would the pork industry respond? Here’s a look at the difficult discussion around depopulation.
Eye-opening. Impactful. Urgent. Important. These are just a few ways pork producers described a recent exercise on FAD preparedness. For Jim McCoy, an Ohio show pig producer, the experience went one step further.
When you walk into a Tony’s Fresh Market store in the Chicagoland area, you’ll quickly discover it’s not a typical grocery store. To say they use everything except the oink might sound cliché, but at Tony’s, it’s true.
It’s a bond that’s hard to put into words. Not only do these four young leaders share an unmistakable connection and friendship that ties directly to purpose, but they have a way of selflessly putting each other first.
Change starts with you, National Pork Board president Bob Ruth passionately shared with pork producers during the National Pork Industry Forum in Chicago. Here’s why your voice is needed now.
“When the world tests you and times get tough, remember you will get better.” During a college football game, Chris Norton suffered a debilitating spinal cord injury. Doctors said he had a 3% chance to ever move again.
Were 2023 pork exports a blip – an unexpected, temporary deviation from the general trend? Courtney Knupp, National Pork Board’s vice president of international market development, says not by a long shot.
Exports were a shining star for the U.S. pork industry in 2023, says National Pork Board’s Courtney Knupp. And with the market dynamics at play, that means a lot to a U.S. pork producer’s bottom line.
It’s no surprise the 2023 economic crisis is at the center of winter trade show chatter and producer conversations, says National Pork Board’s Brett Kaysen, who shares an inside look at his conversations with producers.
Across the U.S., numerous pork products are being showcased in convenience stores, driving demand for high-quality pork and encouraging consumers to purchase pork more frequently. Here’s a peek.
The National Pork Producers Council and the National Pork Board proudly unveil the dynamic lineup for the Pork Leadership Institute’s (PLI) class of 2024.
The National Pork Board and Showpig announced a strategic partnership to enhance and support the show pig industry on Wednesday at the Legends and Dreamers Showpig Summit held in Nashville, Tenn.
Do you know any graduate students who are passionate about the pork industry? If so, encourage them to apply for the 2024 Real Pork Scholars program. Applications are now available for the 2024 cohort.
Meet the nine graduate students selected for the inaugural 2023 Real Pork Scholars cohort designed to offer professional mentorship and build a strong peer-to-peer network and professional training foundation.
The National Pork Board’s flagship certification programs have been confirmed to be compliant with ISO Technical Specification 34700, recognizing pig farmers’ commitment to the highest level of care and well-being.
Why is traceability is at the center of so many conversations today? “Traceability is the missing link to industry disease eradication and proving regional disease-free status,” says Michigan pork producer Joe Dykhuis.
Traceability is not a new concept, says National Pork Board chief veterinarian Dusty Oedekoven. He shares why its time for change, along with producers Joe Dykhuis and Alan Wulfekuhle and veterinarian Clayton Johnson.