National Pork Board - NPB
The National Pork Board unveils it’s all-new brand campaign, Taste What Pork Can Do., with a pop-up pork dining experience hosted by chef and cooking content creator Joshua Weissman.
With all of these concerns weighing heavy on consumers now, there’s no question that it’s more important than ever to market products and build affinities in this environment.
Morgan Wonderly, a pork producer from California, speaks out about the younger generation’s changing ideas surrounding meat. It might surprise you.
Although other agricultural industries are finding it challenging to engage Generation Z, the pork industry has a different story to tell. Seth Mitchell is proof that the pork industry is doubling down on developing young leaders.
After serving the National Pork Board for nearly nine years, Bill Even plans to return to his family’s South Dakota farming operation.
Two of the key messages that surfaced during the strategic planning process were to be bold and improve demand. What does that mean for producers?
Here’s a quick run-down of some of the hot topics discussed at National Pork Industry Forum.
Dave Preisler’s ability to bridge the gap between farmers, policymakers and industry stakeholders has strengthened the pork industry nationwide.
Pork industry CEOs open up about what they want pork producers to take away from their time in Orlando.
Whether working with young show pig enthusiasts or seasoned producers, See is known as a ‘connector’ and engages meaningfully with others through practical, personalized solutions.
Here’s how this new tagline could challenge you as pork producers and why that’s good news.
Sometimes waiting for answers to questions prevents us from realizing opportunities in agriculture. Tracy Walder shares how saying “yes” led her to an incredible career in the CIA and FBI chasing down terrorists.
All of the work pork producers do is for nothing if they don’t have a consumer on the back end who desires to purchase, eat and repeat purchase the product, says David Newman with the National Pork Board.
Pork producers will gather from around the country for one of the pork industry’s most important and exciting events of the year. Here’s what you can expect at the National Pork Industry Forum.
Seth Mitchell will fill the vacancy created by retiring Al Juhnke.
Partnerships and in-market activation boost long-term demand.
The 2025 class includes 17 exceptional individuals from across the country who have been selected to join the program, representing a diverse group of leaders poised to drive innovation and advocacy within the pork sector.
We must have a paradigm shift that is focused on making pork loin relevant to young, domestic, multicultural consumers.
Although it may not be time to sound a big alarm in the pork industry over the recent discovery of H5N1 in a backyard pig in Oregon, it can serve as a reminder to the U.S. pork industry to never get too comfortable when it comes to disease prevention and preparedness.
The National Pork Board recommends participating in climate-smart grant programs like this one to help producers maintain their freedom to operate by attracting valuable supply chain partners.
The stakes are higher than ever, and the transparency required to maintain consumer trust means the industry and producers alike must be aligned on environmental goals.
It’s one thing to read about it, but it’s another thing to travel across the ocean and experience it for yourself. That’s why Jackie Ponder decided to join a trade mission to Vietnam focused on the benefits of U.S. pork and high oleic soybean cooking oil.
Within the first 1,000 days of life, a baby’s brain begins to grow and develop with the help of specific vitamins and minerals, including protein, zinc, iron, choline, folate, iodine, vitamins A, D, B6 and B12 and long-chain polyunsaturated fatty acids. When baby’s first bite includes pork, their growth and development flourishes.
USMEF, USDA and Columbian officials met recently to build a better understanding of the U.S. livestock industry and the red meat export market.
Patrick Fleming is back. And he’s back with more energy and determination than ever before to help take consumer marketing of pork to new levels.
U.S. Red Meat Symposium takes a look at opportunities in Mexico
Harrison Furlow opens up about leadership and the future of the pork industry.
Fleming will lead the marketing and domestic demand team on a revolutionary, data-driven approach to make pork more relevant to more Americans.
Do you want the good news or the bad news first? If you are like most, you’d rather hear the bad news first. The bad news is pork’s consumer base is shrinking. The good news is this decline is reversible, says Bill Even.
If there’s one thing Jesse Heimer took away from his Pork Leadership Institute experience, it’s that as a pork producer, he needs to better understand what’s going on at the grocery store. But that’s not all.