National Pork Board - NPB
If the worst-case scenario happens and animals need to be depopulated in an effort to contain and eradicate a disease, how would the pork industry respond? Here’s a look at the difficult discussion around depopulation.
Eye-opening. Impactful. Urgent. Important. These are just a few ways pork producers described a recent exercise on FAD preparedness. For Jim McCoy, an Ohio show pig producer, the experience went one step further.
When you walk into a Tony’s Fresh Market store in the Chicagoland area, you’ll quickly discover it’s not a typical grocery store. To say they use everything except the oink might sound cliché, but at Tony’s, it’s true.
It’s a bond that’s hard to put into words. Not only do these four young leaders share an unmistakable connection and friendship that ties directly to purpose, but they have a way of selflessly putting each other first.
Change starts with you, National Pork Board president Bob Ruth passionately shared with pork producers during the National Pork Industry Forum in Chicago. Here’s why your voice is needed now.
“When the world tests you and times get tough, remember you will get better.” During a college football game, Chris Norton suffered a debilitating spinal cord injury. Doctors said he had a 3% chance to ever move again.
Were 2023 pork exports a blip – an unexpected, temporary deviation from the general trend? Courtney Knupp, National Pork Board’s vice president of international market development, says not by a long shot.
Exports were a shining star for the U.S. pork industry in 2023, says National Pork Board’s Courtney Knupp. And with the market dynamics at play, that means a lot to a U.S. pork producer’s bottom line.
It’s no surprise the 2023 economic crisis is at the center of winter trade show chatter and producer conversations, says National Pork Board’s Brett Kaysen, who shares an inside look at his conversations with producers.
Across the U.S., numerous pork products are being showcased in convenience stores, driving demand for high-quality pork and encouraging consumers to purchase pork more frequently. Here’s a peek.
The National Pork Producers Council and the National Pork Board proudly unveil the dynamic lineup for the Pork Leadership Institute’s (PLI) class of 2024.
The National Pork Board and Showpig announced a strategic partnership to enhance and support the show pig industry on Wednesday at the Legends and Dreamers Showpig Summit held in Nashville, Tenn.
Do you know any graduate students who are passionate about the pork industry? If so, encourage them to apply for the 2024 Real Pork Scholars program. Applications are now available for the 2024 cohort.
Meet the nine graduate students selected for the inaugural 2023 Real Pork Scholars cohort designed to offer professional mentorship and build a strong peer-to-peer network and professional training foundation.
The National Pork Board’s flagship certification programs have been confirmed to be compliant with ISO Technical Specification 34700, recognizing pig farmers’ commitment to the highest level of care and well-being.
Why is traceability is at the center of so many conversations today? “Traceability is the missing link to industry disease eradication and proving regional disease-free status,” says Michigan pork producer Joe Dykhuis.
Traceability is not a new concept, says National Pork Board chief veterinarian Dusty Oedekoven. He shares why its time for change, along with producers Joe Dykhuis and Alan Wulfekuhle and veterinarian Clayton Johnson.
National Pork Board’s vice president of nutrition health and wellness transformation Kara Elizabeth (Behlke) Ungerman, 40, passed away due to complications after giving birth to her firstborn child on Aug. 4.
Here’s why National Pork Board has decided to “go fish where the fish are” in multicultural markets where pork is popular – but more growth can occur by focusing on driving demand amongst multicultural consumers.
The National Pork Board recently announced a new five-year effort to address consumer questions related to the pork industry and strengthen consumers’ confidence in choosing pork for their plate.
In Part 1 (Time to Shake Things Up in the Meat Business), speakers at the 2023 World Pork Expo talked about changing consumers’ mindset on pork loins. Here’s what the industry plans to do.
Here’s a look at the National Pork Board’s four newly elected officers for the 2023-2024 term, who will represent the 60,000 U.S. pig farmers who pay into the Pork Checkoff.
The National Pork Board announces Dr. David Newman, renowned expert in pork marketing, as the senior vice president for market growth, effective June 19, 2023.
Minnesota farmer and National Pork Board board member, Dale Stevermer, advocated for U.S. Pork at the G7 Agriculture Ministers’ Meeting in Japan using his personal Pork Cares Farm Impact Report.
How well do you know the newest members of the National Pork Board’s board of directors? Here’s why these producers said yes to representing the country’s pork producers and a few things you may not know about them.
As an Iowa pork producer, Trish Cook realizes she is fortunate to have many opportunities to talk with peers at events nearby. But for Cook, one reason she attends national events is to grow her circle even wider.
Jamie Burr, an industry veteran with over 20 years of experience in sustainability and environmental program leadership, is the National Pork Board’s first Chief Sustainability Officer. Here’s a look at what’s ahead.
David Newman shares his perspectives from the National Retail Benchmarking Audit that quantifies the quality and consistency of fresh pork loins in the retail meat case along with numerous other factors.
African swine fever fatigue is real, says Patrick Webb at the National Pork Board. Since ASF rocked China in 2018, U.S. pork producers have been bombarded with messages to do their part to protect the country.
The amount of information coming at the average person each day is overwhelming. Just think of how that increases during an event like the National Pork Industry Forum. Industry leaders cut through the clutter.