Consumer Demands
The National Pork Board enlists actress Paulina Chávez for “Explora Todo el Gusto del Pork,” a new campaign aimed at driving everyday pork demand among U.S. Hispanic consumers.
What do an air fryer, a gas station snack stick and a carnitas taco truck have in common? They are the front lines of modern pork demand. Here’s why the pork industry is leaning into the trends that matter most to the next generation of consumers.
Lindsey Loken doesn’t just sell pork; she builds trust. By turning her butcher shop into a “no-judgment zone” for curious consumers, the owner of Blondies Butcher Shop has become a vital link between the farm and the urban kitchen.
David Newman is challenging producers to stop thinking “one pig at a time” and start thinking “one pound at a time.” By shifting every American’s diet by just a single pound of pork per year, the industry could see a massive surge in retail sales.
National Pork Board President Gordon Spronk is calling for a radical shift in the industry’s mindset, urging producers to prioritize consumer desires over traditional production goals.
Lee Schulz details 2026 economic forecast at Iowa Pork Congress.
Per capita availabiity of red meat and poultry is projected higher in 2025 and 2026.
K-State’s Glynn Tonsor says the July Meat Demand Monitor revealed positive trends in meat consumption and consumer attitudes toward protein purchases.
No longer an end cap in a convenience store, meat snacks are taking up more space on shelves and nabbing prime displays as consumers search for a healthy, tasty, easy-to-grab snack.
“It begs the question — if producers are paying more, and consumers are paying more, who is winning?” said Glenn “GT” Thompson, committee chairman.
National Pork Board shares about new consumer marketing campaign, animal welfare research and protecting freedom to operate so producers can concentrate on raising quality pork.
Whether it’s pork, beef or chicken, consumers can’t seem to eat enough protein. That’s fueling robust demand and prices for livestock producers.
Here’s a first look at how consumers are responding to the Taste What Pork Can Do campaign and why that matters to the future of the pork industry.
Iowa State researchers wanted to see if natural antioxidant treatments would prevent or minimize color changes in packaged bacon. While the treatments had little effect, the packaging had a significant influence.
With all of these concerns weighing heavy on consumers now, there’s no question that it’s more important than ever to market products and build affinities in this environment.
Morgan Wonderly, a pork producer from California, speaks out about the younger generation’s changing ideas surrounding meat. It might surprise you.
Embracing change makes it easier to identify emerging opportunities and target new demand segments that might have previously been overlooked or underserved, and do so with speed and precision.
How is the U.S. pork industry reacting to China slapping an additional 34% tariff on U.S. pork exports?
There’s no question the U.S. public likes meat. That’s critical to purchasing decisions, says K-State’s Glynn Tonsor. But the reality is consumers must have the financial ability to pay for it.
Flavor and product developments highlight brands’ innovation in the pork category.
All of the work pork producers do is for nothing if they don’t have a consumer on the back end who desires to purchase, eat and repeat purchase the product, says David Newman with the National Pork Board.
Phillip Hord and Jessica Stevens are two examples of what happens when pig farmers think outside of the box to grow demand and build confidence in U.S. pork among consumers.
People remember what they feel. And ultimately, when you have a good memory around a product, you’re going to be more likely to buy it over and over again.
Misinformation is again waging war against bacon. A quarter-million-dollar ad campaign launched this fall in Washington, D.C., claims there are health risks to eating bacon and other processed meats.
For 2024, USDA projects that food price inflation will be lower than that seen in 2023 and significantly lower than the rise seen in 2022.
The food system is being reimagined today and farmers can benefit by thinking about how to improve their ability to take advantage of opportunities in the process, says Rob Dongoski with Ernst and Young.
NPPC’s Michael Formica predicts Proposition 12 repercussions will be seen in California as early as this morning.