Prairie Fresh introduced several ground pork innovations on March 25. According to the company, the chub-style products show consumers that pork doesn’t have to be the center of the plate but can be a high-quality meat ingredient for dishes they love most.
Prairie Fresh Ground Pork and Prairie Fresh Pork Sausage will be available for store shelves this spring in a 16-oz. package.
“Ground pork and sausage roll sales have grown tremendously over the last few years,” Ryan Barnett, market insights manager at Prairie Fresh, said in a release. “We’re consistently tracking industry trends and are especially excited to bring these convenient offerings to the category and show consumers how they can use pork in everyday meals.”
The food and beverage industry is focused on interesting flavor combinations, explains Eric Hamilton, director of product innovation at Prairie Fresh.
“With this in mind, we thought why not enhance the ground pork category with some new and bold twists?” Hamilton said in a release.
The new product innovations include:
Prairie Fresh Pork Sausage:
Nashville Hot — An irresistible blend of heat and robust spices, combined with premium ground pork.
Italian — A perfect blend of Italian herbs and spices, paired with premium ground pork.
Original Recipe — Crafted with our original recipe seasoning blend.
Vermont Style Maple — Made with real Vermont maple syrup for premium taste.
Unseasoned ground pork — 85% lean/15% fat blend of all natural, unseasoned, premium ground pork.
A New Concept to Packaging
In addition to new flavor concepts, Prairie Fresh said the products are packaged in unique formats, with each package displaying a QR code leading to online recipes that are exclusive to the brand.
“When it came to the packaging, we surveyed consumers and tested concepts based on attributes like versatility, uniqueness and readability,” Ozlem Worpel, vice president of marketing and innovation at Seaboard Foods, said in a release. “In the end, we’re thrilled to be delivering eye-catching products that offer consumers both a premium feel as well as the high-quality and flavorful product they’ve come to expect from our brands.”
Your Next Read: National Pork Board Says New Tagline is About You, But It’s Not For You
