Calling all foodies, chefs, cooks, culinarians and more! There’s no better way to celebrate PORK Month than to get busy preparing, cooking and serving amazing pork dishes for those you love most.
But what good are all those wonderful recipes if we don’t share them so more people can enjoy the very best pork has to offer?
During the month of October, Farm Journal’s PORK will be celebrating PORK Month on social media. We encourage you to send in your favorite fall recipes (and a picture if you have one) using pork to jshike@farmjournal.com by October 20. We’ll feature some of your recipes in a series of stories on PorkBusiness.com. Every recipe submitted will be entered to win one of 10 #CelebrateRealPork gift packages from the National Pork Board.
Tell Your Pork Story on Social Media
Don’t forget to join Farm Journal’s PORK in the Pork Month fun on social media using #PORKtober to help tell your pig farming story.
“Today’s consumers are craving authenticity, and nothing meets that demand quite like hearing directly from the people who raise their food,” says Jacque Matsen, senior vice president of communications at the National Pork Board. “Shoppers want to know pork is raised by real farmers on real farms, so just in case you’re wondering whether it’s worth the time to tell your story, trust us at the Checkoff, our research shows it makes a real difference!”
Here are a few tips.
1. Share your story.
Face-to-face conversations will always be one of the greatest methods to share your story. But if that isn’t possible, consider how social media can help play a role. Campaigns such as #CelebrateRealPork encourage pig farmers to share their story through social media.
2. Use facts to enhance the conversation.
When people learn the facts about pork production in the U.S., they become more confident that pork producers are committed to doing the right thing. But share facts with a bit of caution. For the majority of the “conversation,” stick to your story and your passions. As appropriate, about 20% of the time, sprinkle in facts about the how and the what of what you do. You can also share one of the new “Rural Dictionary with Eric Stonestreet” videos available from the Pork Checkoff at pork.org/ruraldictionary.
3. Let them know you care.
People want to know that you are care about things that they also care about. It’s o.k. to talk about how you do your job, but always base the conversation around the “why.” Confidence – values and ethics one holds and that can be shared with others – is 3 to 5 times more important than competence, facts or science alone when it comes to growing trust.
More from farm Journal’s PORK:
Modern Mythbuster: Eric Stonestreet Sets Out to Bust Pig Farming Myths
Roy Poage: The Grandfather of Modern Swine Production
