With the emerging pork market in Peru, finding ways to increase per capita consumption has taken a boots on the ground approach.
Missouri pork producer and past president of the National Pork Board (NPB), David Newman, met with prospective buyers and led a pork fabrication training seminar for Peruvians with funding from NPB and the USDA.
Utilizing Newman’s background in meat science and muscle biology, topics included carcass fabrication, utilizing the carcass, understanding different cuts, as well as help the Peruvians understand merchandising, the U.S. pork production system, a modern swine system and the value of U.S. pork.
“The audience in Peru is primarily domestic merchandisers, people who are responsible for actually merchandising pork throughout the various sectors: butcher chop chains or the retail segment. So it’s a wide audience of people responsible for bringing pork into the system in Peru,” Newman says.
Vice president of international market development for the NPB, Courtney Knupp, expressed excitement in the growth potential in Peru.
Knupp believes the NPB’s collaboration with the U.S. Meat Export Federation staff on the ground in Peru has led to insights about the market.
“A key insight from Peru is that better understanding of the fabrication of the U.S. pork carcass would really be beneficial in showing buyers why U.S. pork is such a solid choice and will actually help to increase demand,” Knupp says.
The standing free trade agreement along with good relationships should lead to the opportunity to increase consumption and increase the value of that market, Knupp says.
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