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The industry is looking toward cultural authenticity and convenient products such as ground pork to capture younger consumers and provide the consistent eating experiences needed for long-term growth.

NPPC leaders at World Pork Expo detail how proactive engagement and science-based policy work secure critical legislative wins and regulatory relief for the pork industry.

As the final round of pseudorabies testing concludes in Iowa, industry leaders highlight how strategic federal funding enabled a rapid response that protected local producers and global export markets.

By investing in human nutrition research, the National Pork Board is combating misinformation and providing the data-backed evidence needed to position pork as a healthy, versatile choice for every life stage.

USDA has confirmed the sample from a cattle ranch near La Pryor, Texas, is screwworm. A threat the U.S. hasn’t faced for more than 60 years, NWS is not a disease or food safety concern for consumers.

Check out the Sterling Marketing Profit Tracker for week of May 30.

Launching at the World Pork Expo, Zinpro Aqua X-Cell VitalAsa provides producers a new tool to maintain feed and water intake during high-stress respiratory challenges.

Catch illness before it’s even visible: Discover how BioCV’s “smart” ear tags are giving producers a 48-hour head start on sow health and barn productivity.

Learn why “business as usual” isn’t enough when facing evolving pathogens. Here are five key diseases that demand increased vigilance and diagnostic precision today.

Industry experts share why some of the most impactful business at World Pork Expo happens over barbecue and informal conversation.