Country music artist Wyatt Flores, Oklahoma Governor Kevin Stitt and Oklahoma State University’s Ferguson College of Agriculture Dean Jayson Lusk are just a few of the celebrities that have accepted the challenge to Give-A-Ham this month by members of the Oklahoma Pork Council.
“Their participation has drawn attention, sparked excitement, and inspired others in their networks to step up. These leaders showcase how influential voices can amplify the campaign’s reach and impact,” says Joe Locke, Tyson Foods Director of Operations and 2024-2025 Oklahoma Pork Council president.
It’s More Than a Meal
The Give-A-Ham effort aims to fight hunger by providing high-quality pork to families and individuals in need throughout the holiday season. The program serves two key purposes: addressing food insecurity and inspiring collective generosity.
“The #GiveAHam Challenge adds an exciting, interactive element by encouraging participants via social media to donate ham and challenge others to do the same. This ripple effect not only amplifies donations, but also brings communities together fostering a sense of shared purpose and engagement across Oklahoma and beyond,” Locke explains.
The Oklahoma Pork Council is playing a leading role on social media, bringing the Give-A-Ham challenge to life by inviting celebrities and leaders in the state to give back to their communities.
“The Oklahoma Pork Council is deeply committed to giving back to the communities we serve, which is why we participate in a series of giving events throughout the year,” Locke explains.
He says it’s a privilege to work with pork producers who share in this commitment and have a unique ability to address food insecurity directly.
“We’re not just donating meals – we’re building bridges. By feeding thousands of families, donating hundreds of hams and thousands of pounds of pork, and committing hours of service, we’re creating a movement of generosity that reaches far beyond our industry to impact lives across the state and country,” Locke says.
Show Pig Industry Leader to Challenge Flores
When celebrities and community leaders get involved, they bring visibility and credibility to the cause. Wyatt Flores, a rising country music star from Stillwater, Okla., will be challenged on Saturday by Danna Goss, a show pig breeder from Leedey, Okla., at the Northwest Oklahoma Show Pig Circuit jackpot in Woodward, Okla.
Goss will encourage each exhibitor and family to bring a ham to donate at the show. The goal is to collect around 100 hams for the Regional Food Bank of Oklahoma. The exhibitors who donate hams will also appear in Goss’ challenge video to Flores. She also plans to challenge Barber Dyson Ford, High Plains Technology Center and Goss Livestock.
Flores was recently named to Apple Music’s Up Next Class of 2024. He’s also well known in the stock show industry as he grew up showing livestock as well as developing his passion for music.
Every contribution makes an impact. But celebrities and community leaders can extend the campaign’s reach even further, Locke says, inspiring more people to join and increasing awareness about food insecurity.
“Their support not only highlights the importance of collective giving but also shines a light on the work of Oklahoma pig farmers and the value of pork as a meal option creating a positive connection between agriculture and the community,” he says.
Kylee Deniz, executive director of the Oklahoma Pork Council, says the Give-A-Ham sends an important message that extends beyond fighting hunger.
“Generosity has the power to transform lives. Through these donations, we hope to show how small, meaningful acts of kindness can make a significant impact,” she says. “By coming together as a community, we can provide hope, inspire change and demonstrate that everyone has the ability to make a difference not just during the holidays, but year-round.”
Why Pork?
Protein is one of the most requested but least donated items at food banks. Not only does it play a critical role in a healthy, balanced diet, but it’s a way to bring families together during the holidays.
“When families gather to share meals and celebrate, access to nutrient-rich pork can elevate those moments into something truly special. It’s more than food – it’s a gift of nourishment, comfort, and connection during a season that highlights gratitude and togetherness,” he says.
By participating in efforts like Give-A-Ham, Deniz says pork producers can connect with consumers, strengthen community ties, and showcase the pork industry’s commitment to addressing hunger.
“It’s a chance to lead by example and inspire others in agriculture to join in creating meaningful change,” she says. “Whether you’re a farmer, business leader, or individual, there’s a role for everyone to play. Together, we can brighten the holiday season for families in need and strengthen our communities.”
Stay tuned for an update on more big names to be “challenged” to Give-A-Ham this month. Learn more here.
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