A Costco store near Washington, D.C., sold out of its new single-barrel bourbon “I Got That Dog in Me” in under a day. Based on Costco’s famous $1.50 hot dog combo, this bottle of Rare Character bourbon was priced at $85.99 and limited to one per membership.
Costco’s food court hot dog and soda combo drew attention from both bourbon enthusiasts and Costco fans, reports Fox News. The bourbon was listed at 126.1 proof and aged 11 years and four months.
In 2021, Pablo Moix and Pete Nevenglosky joined forces to create Rare Character Whiskey Co. Rare Character is known for developing high-proof, limited-release bourbons and ryes that have gained a strong following among collectors.
Running to Stores
Costco customers are eager to get their hands on a bottle. According to a Reddit user tracking the release, bottles were restocked overnight and completely sold out by 9:45 am the next morning.
“Let’s be honest, we were all buying it for the label,” they wrote. Another added, “I’d buy it in a heartbeat.”
Other Reddit users said they would be “running” to buy the bourbon for their husband, while others said, “I don’t even drink alcohol and I want it!”
The bottle’s scarcity has added to the craze, with some people offering to buy the hot dog bourbon for prices way above retail, ranging from $500 to $1,000, Fox News reports.
“Got that dog in me” is slang often used to describe someone with grit and heart. Fox News says the product’s meme-driven branding helped fuel the frenzy, tapping into online culture and the company’s loyal fan base.
An iconic deal
Although Costco may be out of the hot dog bourbon for now, they aren’t out of hot dogs.
Costco’s CEO Ron Vachris recently reiterated that the hot dog combo will stay $1.50 as long as he’s around. The company’s food court staple (a hot dog and soda) has become a symbol for the brand. It has not changed in price since 1985.
