Joel Haggard, the U.S. Meat Export Federation’s (USMEF) Hong Kong-based senior vice president for the Asia Pacific, just returned from Taiwan where he participated in Food Taipei, Taiwan’s largest food trade show. He shares observations from this rapidly growing market for U.S. red meat in the attached audio report.
Haggard notes that while Taiwan is a relatively small market for U.S. pork, exports are surging in 2019. Through April, U.S. pork shipments to Taiwan totaled 8,819 metric tons (mt), up 80% from the same period last year, while value increased 55% to $19.3 million.
U.S. lamb is fairly new to the Taiwanese market, having regained access in 2016. USMEF has outreach efforts planned this fall for chefs and other foodservice professionals interested in U.S. lamb.
Taiwan is a tremendous destination for U.S. beef, with exports in 2018 topping $500 million for the first time. At nearly 60,000 mt valued at $550 million, beef exports to Taiwan nearly doubled in volume and more than doubled in value over a period of just five years.
Haggard sees excellent opportunities for future growth in Taiwan, as U.S. beef’s presence continues to expand in both the restaurant and retail sectors. Listen to his audio report below:
