Most things in this world are simply better with bacon. Over 2 billion pounds of this beloved pork product are produced in the U.S. and the average American consumes 18 lb. of it each year, according to AgHires.
What is your favorite way to make and serve bacon?
From bacon-wrapped favorites to pig candy to traditional bacon and eggs, the possibilities are endless for bacon-lovers.
To capitalize on consumers’ fondness of bacon, this year, the Kansas Pork Association teamed up with 10 Instagram influencers in their #BaconAmbassador campaign to highlight the pork favorite, according to a National Pork Board (NPB) release.
More than 130 posts have reached over 12.3 million people since January, as ambassadors share photos, videos and recipes of their masterful pork creations using proper cooking temperatures.
“The campaign was partially funded by NPB’s state grant program, which allows state pork associations to leverage additional Pork Checkoff funds beyond their return-to-state funding,” NPB says.
The state grant program has an approved budget of $1.5 million, by the NPB board of directors, to be used to “address local issues that may impact freedom to operate.”
Share your favorite pork recipes on Instagram and use #BaconAmbassador to join the fun!
