A bacon bar greeted country music star Luke Bryan to help kick off his 2022 Farm Tour. Bryan was surprised at his second tour stop in Mechanicsburg, Ohio, with a bacon-themed bar where everything served – from cocktails to snacks – was brimming full of Farmland bacon.
“With eccentric drink options like Farmland Bacon-Infused Bourbon Manhattans and Farmland Bacon-Popcorn Bourbon Sours, made with the singer’s Two Lane Beer, it’s fair to say Luke Bryan was intrigued by the savory display. The bar even offered an array of delicious bacon-themed snacks ready to curb any pre-show appetite, including Bacon Swizzle Sticks, Bacon-Wrapped Hush Puppies, and Bacon On-The-Ranch Pinwheels,” Farmland said in a release.
As an official partner of Luke Bryan’s Farm Tour, Farmland presented its bacon bar to commemorate the annual concert series that gives back by awarding college scholarships to students from farming families who are attending a local college or university near the tour stops. To date, more than 60 scholarships have been granted, the company said in a release.
A voice for pig farmers
The National Pork Board is partnering with Bryan as part of its Mythbusting 2.0 campaign showing modern pig farming in a new light. The campaign centers around a focus group video that metaphorically compares a modern pig farm to a five-star hotel. The focus group participants think they are providing feedback on a state-of-the-art hotel that includes strict cleaning protocols, well-balanced diets recommended by trained experts and reusing and recycling initiatives to use less land, water and energy. At the end of the conversation, participants realize the discussion was not about a five-star hotel, but rather the real story of what happens every day on a modern pig farm.
Bryan is featured in multiple spots promoting the video. Social media promotions will be starting soon as well as publicity during Farm Tour 2022.
Read Farm Journal’s PORK’s exclusive here:
Luke Bryan Exclusive: Why He Stands Behind America’s Pig Farmers
3 Reasons Why Luke Bryan is Good for the Pork Industry
