Smithfield is launching a new premium pork bratwurst lineup featuring three bold, flavor-packed varieties, including a limited-time Smithfield Pabst Blue Ribbon Beer Brat, a Jalapeño and Cheddar Brat and a Chipotle and Cheddar Brat.
Designed for effortless summer entertaining, Smithfield says each brat is crafted to deliver big, satisfying flavor.
“The Smithfield Pabst Blue Ribbon Beer Brat brings a nostalgic, all-American twist to the grill, pairing premium pork infused with the smooth taste of Pabst Blue Ribbon beer for a juicy bite with a satisfying snap, perfect alongside potato salad, corn on the cob and an ice-cold can,” Smithfield says. “The Jalapeño and Cheddar Brat strikes a craveable balance of heat and creaminess and the Chipotle and Cheddar Brat layers smoky warmth with rich, cheesy flavor.”
Smithfield’s new bratwursts are available nationwide at Publix and select Walmart and Kroger stores.
“As the weather gets warmer, we know consumers are planning to gather over great food, and bold flavors are a must,” Marianne Radley, managing director of marketing for Smithfield Foods, said in a release. “This new bratwurst lineup, including the innovative Pabst Blue Ribbon Beer Brat, delivers premium, crave-worthy options that are easy to prepare and made for sharing, bringing bold, grill-ready flavor and good times to every backyard get-together.”
All three varieties are ideal for grilling, pan-searing or simmering in beer for extra flavor, the company says.
“Beer and brats have always belonged together; we just teamed up with Smithfield to do it right with a seriously good brat,” Katherine Mata, director of culture marketing for Pabst Brewing Company, said in a release. “It’s an easy win for anyone who believes grilling should come with a cold beer.”
Smithfield encourages all backyard grillmasters to enter the Ultimate Backyard Bratluck Sweepstakes for a chance to win a complete backyard party kit, including a RTIC 72-quart cooler, a Weber Genesis Grill, a Solo Stove Yukon fire pit, custom cornhole set and more. From May 7 through July 6, fans can enter by visiting Smithfield.com.
