U.S. pork exports to Mexico reached an all-time high in 2025, marking the fifth consecutive year of record-breaking volume. According to the U.S. Meat Export Federation (USMEF), exports totaled 1.24 million metric tons, with a market value of $2.85 billion.
The Challenge: Increasing At-Home Pork Consumption
While Mexican demand for pork is surging in the restaurant sector, at-home consumption remains a significant growth opportunity.
- Current Statistic: Only 12% of total pork consumed in Mexico is cooked at home.
- The Barrier: Gerardo Rodriguez, USMEF Regional Director for Mexico and Central America, notes that price and availability are not the issues. Instead, the primary barrier is consumer education on how to prepare pork correctly.
USMEF Strategy: Education Through Mobile Innovation
With support from the USDA and the National Pork Board, USMEF is launching a targeted campaign to move the needle on home cooking.
Key Tactics to Drive Demand:
- Educational Food Trucks: Utilizing mobile units for sampling and live cooking demonstrations.
- Modern Appliance Integration: Teaching consumers how to prepare U.S. pork cuts using convenient tools like air fryers.
- Simplified Preparation: Showing at-home chefs that U.S. pork is an easy, versatile protein for family meals.
“If we grow that percentage of pork being cooked at home, I think that it’s going to move the needle in a tremendous way,” Rodriguez says.
