The wait is over for the livestock industry, say the creators of StockLink, the first-ever social media app built exclusively for livestock producers. It’s now available for download for iOS and Android users nationwide.
StockLink takes aim at the censorship of traditional platforms by offering a space where livestock comes first, says co-founder Kaitlyn Hofschulte.
“StockLink was built because our industry deserves better,” she says. “We needed a platform where producers can promote, connect, and grow without the fear of being shut down for selling livestock. So we built it ourselves.”
The inspiration behind StockLink struck in 2019 when Facebook unexpectedly deleted the Hofschultes’ business page for Hofschulte Genetics, erasing years of customer connections and content. After realizing they weren’t alone, founders Kaitlyn and Chris Hofschulte set out to build a tool the entire industry could rely on.
She says StockLink combines the features breeders need with a design that respects the way the livestock industry works. Key elements include:
• General posts, listings and business pages are cleanly separated, so content is easier to find and promote.
• StockLink allows animal sales and genetic promotions without violating platform policies.
• Free for all users, with an optional Business Pro upgrade that includes analytics, priority search visibility, and a branded company profile to drive more sales.
StockLink is for everyone who is interested in cattle, sheep, goats, pigs and other businesses that help make the stock show industry what it is today, she adds.
“We’re not trying to replace how people do business — we’re making it easier,” Hofschulte explains. “Whether you’re raising show pigs or club calves, StockLink is a place to stay connected with your buyers and peers.”
