Novus International, Inc., announced its comprehensive rebranding initiative and “the beginning of a new area of smarter solutions for farmers around the globe – intelligent nutrition” during the World Pork Expo.
The changes reflect the 32-year-old company’s promise to deliver more to its customers and its commitment to providing solutions created through advanced technology, based on global scientific research that goes further to offer unexpected benefits to customers, the company said in a press conference at the World Pork Expo.
“Intelligent nutrition is how we support animal health and performance,” NOVUS SVP and Chief Commercial Officer Ed Galo said at the event. “Our novel combination of experienced people, insightful perspective, and smarter solutions allows us to put more into everything we create. Because we want to deliver more benefits that deliver more for producers. That’s intelligent nutrition.”
The company has refocused its attention on where it can best support its customers by addressing challenges and opportunities in production, the company said. The NOVUS product portfolio includes solutions to those challenges in the form of amino acids, organic bis-chelated trace minerals, organic acids, enzymes, and essential oils. NOVUS also embeds functional ingredients in grain through INTERIUS technology.
Galo says the company is focused on supporting reproductive performance, structural and gut health, and nutrient utilization, in addition to optimizing performance and sustainable protein production.
The company’s new slogan, Made of More, represents the focus of all its future endeavors, the company said.
“Just as producers are asked to do more with their poultry and livestock – more growth, more efficiency, more yield - our experience and our solutions offer more to help them reach their production goals,” says Abishek Shingote, NOVUS associate VP of Global Strategic Marketing – Technology & Innovation.
Galo added that new products – created in-house, through partnerships, or via mergers and acquisitions – are on the horizon.
“Innovation remains our core priority. As experts in the global food system, we can see where the animal protein industry is heading and this vision directs how we can help meet regional goals from performance and environmental sustainability to return on investment,” he said in a release. “We are driven to create new ideas and technologies that improve the health of animals and animal protein production.”
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