Merck Animal Health Invests in Digital Swine Traceability Solution
Merck Animal Health has completed a minority investment in LeeO Precision Farming B.V., and will assume distribution of LeeO’s digital swine traceability solution in selected markets over the coming months. Merck Animal Health joins LeeO’s existing founders and shareholders, Prairie Systems, Inc., a strategic investment of United Animal Health, Inc., and MIQ B.V.
LeeO, a privately held company located in Deventer, the Netherlands, provides a cloud-based, real-time digital swine traceability solution for farmers, producers and retailers to continuously track and analyze swine from birth throughout their lifecycle. The cloud-based technology platform provides users with the capability to record and track major life events in swine production, including genetics, insemination, birth registration, vaccination, age, weight, weaning, location and transportation. The platform is supported by an ecosystem of RFID-based hardware technology, such as ear tags, readers and weigh scales.
This agreement will allow Merck to link its breadth and depth in animal health intelligence technology solutions with LeeO’s innovative digital swine traceability platform, which can help to change the way all phases of swine production interact and make decisions, explained Jeroen van de Ven, lead, Animal Health Intelligence at Merck Animal Health, in a release.
“Our animal health solutions, including our identification, traceability and monitoring capabilities, and investment in LeeO will help accelerate this technology development and advance the health and well-being of animals. We look forward to our partnership with LeeO and to continue to build the future of livestock traceability solutions, which can further create a connected and integrated ecosystem for the global livestock market," he said.
Evidence-based animal traceability solutions have helped to not only safeguard the food supply chain, but also strengthen the integrity of it. Traceability solutions, such as LeeO’s digital traceability platform, provides customers with information that identifies and traces the origin, history, production and distribution throughout the lifecycle of the pig to validate sustainability claims by detailing how animals are raised and processed, the release said.
“Adding Merck Animal Health to the ownership of LeeO will certainly allow for growth at a faster pace, which is great for the swine industry,” Doug Webel, Ph.D., president and chief executive officer of United Animal Health, Inc., a strategic partner of LeeO for food chain visibility and analytics, said in a release. “We view this agreement as a key step to advancing this technology and animal traceability for better animal health.”
Specific terms of the minority investment were not disclosed, the release said.
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