Lovett Adds His Name to the "Purchase Moore Hamann Bacon" NIL Initiative

Iowa State University linebacker Zach Lovett is joining in on Iowa Pork Producers Association’s (IPPA) viral “Purchase Moore Hamann Bacon” marketing initiative encouraging Iowans to eat more pork. 

Not only are nearly one in 10 jobs in the state of Iowa connected to the pork industry, but Iowa has 5,418 pig farms, of which 94% are family owned. 

“This year has been a very challenging one for pork producers and we’re grateful that this promotion came along at a good time to put smiles on a lot of peoples’ faces, including Iowa’s hard-working pig farmers,” Iowa Pork Producers Association President Trish Cook said in a release.

^{A 30-second video featuring all six players launched on Wednesday.}

This follows the introduction of linebacker Alec Cook into the promotion last week. Through an NIL (name, image, likeness) deal, Lovett and Cook join fellow Cyclones Myles Purchase, Tyler Moore, Tommy Hamann, and Caleb Bacon, encouraging Iowans to purchase pork products, cook more ham and bacon, and of course, to love it, IPPA shared in a release. 

IPPA's original social media post featured a photo of Purchase, Moore, Hamann and Bacon, with several pounds of ham and bacon. That single post has received more than 2.6 million views on X and the initiative quickly garnered statewide and national media attention. It continues to be an extremely popular and successful promotion for the pork industry, IPPA shared in a release. 
 
“We’re also helping to fight food insecurity with donations of pork to several food pantries, in the players’ names," President Cook said in a release. "The players have been fantastic to work with and we’re glad to support them through this NIL agreement.” 
 
Along with the “Purchase Moore Hamann Bacon” initiative, IPPA is donating $10,000 worth of pork to the players’ food pantries of choice. That equals more than 13,300 servings of pork. The food pantries receiving donations are as follows: 
 
·      $2,000 worth of pork to the Food Bank of the Rockies, in the name of Miles Purchase.
·      $2,000 worth of pork to DMARC in Des Moines, in the name of Tyler Moore. 
·      $2,000 worth of pork to Interfaith Outreach & Community Partners in Plymouth, MN, in the name of Tommy Hamann.
·      $2,000 worth of pork to the Lake Mills Food Shelf in Lake Mills, IA, in the name of Caleb Bacon. 
·      $1,000 worth of pork to the Food Bank for the Heartland in Omaha, in the name of Alec Cook. 
·      $1,000 worth of pork to a food pantry yet to be determined in the name of Zach Lovett. 
 
“I just want to say thank you the Iowa Pork Producers for giving me the chance to join my teammates and use our last names in a fun way to promote the pork industry,” Lovett, a redshirt sophomore from Melbourne, Fla., said in a release. “We hope everybody purchases more ham and bacon. And loves it.” 

Read more:

Iowa Pork Adds Cook to 'Purchase Moore Hamann Bacon' NIL Initiative

Iowa State Football Players Go Viral in 'Purchase Moore Hamann Bacon' Campaign