Agriculture and food industry employers consistently struggle to find applicants with the right combination of skills and experience. So, where exactly are the qualified candidates going?
Candidate drop-off, a situation where job seekers initiate applications but fail to complete them, is an issue facing recruitment professionals nationwide. To better understand and address this issue, AgCareers conducted the Application Motivation Survey. We investigated the key motivators driving application completion and identified obstacles causing drop-off.
Here are essential insights into what motivates candidates to apply and select your organization:
1. Money Talks and Transparency Pays
Our survey underscores the importance of pay transparency in job advertisements. Salary and benefits information emerged as the most crucial factor candidates seek before deciding to apply. Only 32% of job seekers stated they’d apply to a role without listed salary details—meaning employers risk losing nearly 70% of potential applicants by omitting compensation details. Including salary ranges directly benefits both candidates and employers by saving time and clearly aligning expectations. Employers can further streamline the process by proactively indicating salary ranges, especially if asking for applicants’ salary expectations.
Even after a candidate applies, compensation remains the primary consideration for candidates deciding whether to join or leave an organization. Respondents said that “salary/compensation” was the most crucial factor influencing their selection in an employer and the top motivator for them to leave a job if offered another opportunity elsewhere.
2. Location & Job Description
Alongside competitive compensation, clearly articulated job descriptions and specific location details form the trifecta of essential information for candidates. Location consistently ranks as the top online job search criterion. Conversely, nearly half (46%) of respondents stated “unwillingness to relocate” as their main reason for not applying.
Job descriptions also significantly influence application decisions. Candidates feel most confident and encouraged to apply when they clearly meet all listed requirements. Conversely, failing to meet minimum education and experience criteria discourages applicants, with women significantly less likely than men to apply if they don’t fulfill all job posting requirements.
3. Application Process
Candidates express substantial frustration with repetitive application processes requiring redundant entry of resume information and lengthy, complicated steps like authentication. Additionally, respondents reported they are unlikely to apply to future openings at an organization if their initial application goes unacknowledged.
Access the Full Survey Report
Download the complete complimentary Application Motivation Survey Report to gain further insights into job search behaviors, employer branding, application processes, and candidate communication strategies. Enhance your organization’s job postings and branding efforts to attract and retain top talent.
Download the AgCareers Application Motivation Survey Final Report 2024-2025.
Your Next Read: Don’t Ignore the Nudge: Why Listening Matters More Than You Think
