New data shows that winning in 2026 requires a ‘digital handshake'—using technology to remove friction while keeping the relationship front and center.

PRRS and PED outbreaks are curbing supply despite record sow performance, signaling a potential breakout for lean hog prices.

Check out the Sterling Marketing Profit Tracker for week of April 25.

With barn conversion costs soaring up to 40% and California pork prices jumping nearly 20%, a coalition of ag groups say the economic toll of Proposition 12 is becoming undeniable.

When a good employee’s behavior changes, knowing how to respond can be challenging, especially when the right answer is not clear.

Moving beyond punitive tariffs, NPPC suggests a roadmap for domestic supply chains that swaps trade barriers for tax credits and capital investment.