“It seems to me that the folks who want to buy vegan burgers...they would appreciate it not being labeled as meat or a meat food product,” said Andy Gibson, Mississippi’s Commissioner of Agriculture and Commerce.

Marketers of fake meats already know that how lab-grown products are advertised has a big impact on consumer perceptions, which is why they pivot away from science to claims about helping save the planet.

Sales of plant-based foods are booming, and retailers no longer see them as hyper-niche products relegated to small sections of the grocery store.

The Latin American Product Showcase saw a mix of current and new customers from emerging markets where the U.S. has been working to grow demand for U.S. red meat, says USMEF president and CEO Dan Halstrom.

From dietary gurus to academic researchers to self-appointed media ‘exerts,’ the message is simple: The path to good health is forged by eating less meat. And they’re all wrong.

A Show-Me state suit challenging use of the “meat” on food labels heads for trial as the parties say they have reached an impasse in talks to reach a pre-trial settlement.