Country music superstar Luke Bryan is helping uncover the good all around us – at the table and beyond – as he teams up with Smithfield Foods’ portfolio of consumer brands in a new collaboration, the company shared in a release.
“Starting with the food we eat, the Good Goes On with Luke Bryan platform is setting out to help people discover how to best nurture themselves and be inspired to share the goodness with those around them through mealtimes, social gatherings and special occasions,” the company said in a release.
The portfolio of brands he will represent include Smithfield, Eckrich, Nathan’s Famous and Carando.
“I’m proud to kick off the Good Goes On program because there’s always room for more good in the world,” Luke Bryan said in a release. “I’m a believer in finding the good in every day, having fun and spreading joy. We have a few surprises up our sleeves this year, so be sure to follow us as we continue to find ways you can spread the good in 2023!”
Tim Zimmer, chief marketing officer for Smithfield Foods, said these brands are excited to partner with Luke Bryan to help continue Smithfield’s mission of “bringing goodness” to families across the country through the food it provides.
“Over the years, we’ve enjoyed seeing that even small and simple acts of thoughtfulness can make a difference,” Zimmer said in a release. “This year, we’re proud to join with Luke Bryan to focus on the good around the table and showcase how our brands help nurture the communities we serve across the nation.”
More from Farm Journal’s PORK:
Luke Bryan Exclusive: Why He Stands Behind America’s Pig Farmers
3 Reasons Why Luke Bryan is Good for the Pork Industry
Luke Bryan Meets His Doppelganger in Bacon Form
Shake It for Me Girls: Minnesota Dairy Farm a Luke Bryan Farm Tour Stop
