Walmart continues its mission to make quality, great tasting food accessible for customers by launching a new private brand called bettergoods. The goal was to create a new, elevated experience that delivers quality, unique, chef-inspired food at an incredible value, the company said in a release.
“Today’s customers expect more from the private brands they purchase – they want affordable, quality products to elevate their overall food experience,” said Scott Morris, senior vice president, private brands, food and consumables, Walmart. “The launch of bettergoods delivers on that customer need in a meaningful way. Bettergoods is more than just a new private brand. It’s a commitment to our customers that they can enjoy unique culinary flavors at the incredible value Walmart delivers.”
The goal was not to create bettergoods items as direct alternatives to higher priced brands, but rather develop unique to Walmart items by introducing customers to new flavors and concepts.
Bettergoods items range from under $2 to under $15, with most products available for under $5. Bettergoods is designed to delight, with 300 items spanning Walmart’s aisles, including frozen, dairy, snacks, beverages, pasta, soups, coffee, chocolate and more.
Products are available in stores now.
