High turnover is expensive, but a strong culture is a low-cost investment. Moving from a “task-oriented” mindset to a “people-oriented” one doesn’t require a massive budget—it requires intentionality. Here are six small adjustments that can make your farm a place where employees truly want to be.
1. Lead from the Front
Character isn’t just about what you say, it’s about what you’re willing to do. “The character we model may seem small, but when I saw my boss (the owner) unloading the truck on my first day on the job, it stuck with me,” says Melanie Langley, people care director at Fine Swine, LLC. When the leadership is willing to get their hands dirty, it sets a tone of mutual respect for the entire team.
2. Audit the “Shower-In” Experience
For a new hire, the shower-in process can be the most intimidating part of the job. “Make that first impression count,” urges Kevin Stuckey, sow farm manager for Cooper Farms. “Is the shower hot? Does it have good pressure? Is it clean? We take these things for granted, but for an employee, those details define their daily dignity.”
3. Don’t Skimp on the Basics
Small upgrades in the breakroom and locker room pay massive dividends in morale. “Spend a little more on better soap and shampoo,” suggests Matthew Rooda, CEO of SwineTech. “Replace towels often. If you can see through your towels, that’s a problem. Employees might not ask for better amenities, but they will certainly notice—and appreciate—them.”
4. Build a Connection Beyond the Barn
Intentionality starts with a conversation. “Stop and talk to your people,” Langley says. “Learn who they are and what’s going on in their lives. Even if there is a language barrier, find a way to connect. A little effort to understand the person behind the task goes a long way.”
5. The “New Boot” Rule
Starting a new job in someone else’s used gear is a morale-killer. “I believe every employee should get a brand-new pair of boots on day one,” Stuckey says. Providing fresh, high-quality gear sends a clear message: We are invested in your comfort and your success.
6. Celebrate the Milestones
In an industry where retention is a challenge, longevity should be a big deal. “Celebrate your team’s work anniversaries and personal milestones,” Langley says. Recognizing the people who stay creates an environment where loyalty is valued and seen.


