High on Canada’s list is further strengthening their pork trade with Japan, reports the American Association of Swine Veterinarians.
Earlier this month, Michael Young, vice-president of technical services and marketing programs
, with Canada Pork international, told attendees at the Banff Pork Seminar in Alberta, Canada, that while the U.S. is Canada’s largest export market by volume, it’s primarily a commodity market.
The Canadian pork sector has been focused on producing the kinds of pork global costumers are looking for in terms of color, marbling and flavor.
"Canada has a long history, over 50 years of service for that market, so we've done a great job developing our market share. There's only really three major countries that are able to do high quality chilled to Japan and that is Canada, U.S.A. and Mexico, so that is the sector that we focus most of our time and efforts in,” Young said.
With Canada’s positive perception in this high value market, industry leaders see a clear advantage moving forward.
“In Canada, our suppliers work with the Japanese customers to change the specifications, correct the packaging sizes, change the meat quality, select it based on color and select it based on firmness just for that market. We don't really do that for any other market on the planet, just Japan."
Based on last month (December), Canada has 48% of the chilled share in Japan and the U.S. has 49%.
“We fully anticipate Canada will become the No. 1 supply partner for Japan in the coming year,” Young said.