The pork play on words returns for a second season to continue promoting the industry. In addition, the Iowa Pork Producers Association and Hy-Vee grocery stores teamed up to encourage consumers to ‘Purchase Moore Hamann Bacon’.
“Our goal is to promote the pork industry and encourage consumers to buy more pork, and this is a fantastic way to do it,” says Iowa Pork Producers Association President Matt Gent, who is also a pig farmer from Wellman, Iowa. “The football players have been fantastic to work with and helped us shine a spotlight on our industry. Bringing Hy-Vee into the campaign to generate more pork sales will benefit hardworking farmers across the Midwest.”
With the promotion, Hy-Vee will conduct giveaways of 10 Blackstone Griddles and free bacon for a year to 20 recipients, according to an IPPA release. In order to qualify to win, consumers will need to purchase pork at any of the 200 participating Hy-Vee stores between now and Oct. 31 and scan their Hy-Vee PERKS card at checkout. Hy-Vee operates grocery stores in Iowa, Illinois, Kansas, Minnesota, Missouri, Nebraska, South Dakota, and Wisconsin.
Last September, the ‘Purchase Moore Hamann Bacon’ promotion quickly went viral across social media. A photo of Iowa State Cyclone football players Myles Purchase, Tyler Moore, Tommy Hamann, and Caleb Bacon strategically posed with a large ham and huge pile of bacon was seen by more than 20 million people on X. The partnership gained national attention, earning the “Best NIL Deal of 2023” award from the Sports Business Journal.
Due to the success of last’s year’s social media campaign, it returns for the 2024 season, with more students joining the cast. The first in a series of episodic videos featuring Purchase, Moore, Hamann, Bacon, as well as Cyclones Alec Cook and Zach Lovett, launched Monday, Aug. 26.
Every Monday at 10 a.m. videos will release for the next few weeks to showcase other Cyclone student athletes who will participate in tryouts to see if they are a good fit for the ‘Purchase Moore Hamann Bacon’ mantra. The episodic series will conclude on Monday, Oct. 7, just in time to celebrate National Pork Month, aka “Porktober.”
In conjunction with the NIL (name, image, likeness) partnership, the Iowa Pork Producers Association will donate $1,000 worth of pork to a food pantry chosen by every student that appears in the ‘Purchase Moore Hamann Bacon’ videos. Those donations will also contribute to Hy-Vee’s 100 Million Meals Challenge to provide hunger relief across the U.S.
“This fun and engaging campaign brings more attention to the offerings we have in our stores and the many ways we support farmers across the Midwest,” says Jason Pride, vice president of meat and seafood at Hy-Vee. “We also appreciate the Iowa Pork Producers Association for supporting our efforts to alleviate food insecurity in our communities. This campaign is a win-win for everyone.”
The ‘Purchase Moore Hamann Bacon’ videos can be found on the Iowa Pork Producers Association’s Facebook, Instagram, X, and YouTube channels.
Read more:
New Iowa State Students to Join ‘Purchase Moore Hamann Bacon’ Cast
