Veterinarian-Client-Patient Relationship

The Only Other Humans You See All Day: Why Producer-Veterinarian Relationships Matter

Thu, 14 May 2026 19:19:25 GMT

A production animal veterinarian finishes a farm call, climbs back into the truck and starts driving to the next stop. Depending on the day, the producer they just spoke with may have been the first real conversation they’ve had in hours — or the interaction that shapes the tone of the rest of the day.

That isolation is one of the unique realities of production animal medicine. Unlike many clinic settings, there often is no team gathered in a treatment area and no coworkers nearby between appointments. Much of the work happens alone, moving from farm to farm. As Andi Davison, positive change agent at Flourish Veterinary Consulting , put it, production medicine is often “just them, and the only other human that they talk to all day long is the producer.”

During Mental Health Awareness Month, conversations around veterinary well-being often focus on burnout, long hours, compassion fatigue or staffing shortages. Those issues are important, but another factor may deserve more attention: The quality of the everyday interactions veterinarians have with the people around them.

In production medicine, that frequently means producers.

More Than People Skills

Most veterinarians are not trying to become polished communicators or extroverts. They simply want smoother conversations, less tension, better collaboration and the feeling that everyone is working toward the same goal. Those interactions can carry more emotional weight than many people realize.

A productive relationship with a producer can make difficult herd health conversations easier, improve follow-through on recommendations and create a stronger sense of teamwork. A strained relationship can do the opposite — increasing frustration, emotional exhaustion and the feeling that recommendations are going nowhere.

As Davison explains: “We can make all the recommendations all day long, but if we don’t feel like we’re working together as a team, it doesn’t matter.”

Most veterinarians recognize the difference immediately. There are days when you leave a farm feeling productive and respected, and days when you replay the conversation all the way to the next call.

That emotional carryover can leave an impact.

Why Positive Interactions Matter

Research in psychology and workplace well-being has shown even brief positive interactions with other people can influence how individuals experience their work. These high-quality connections are associated with greater trust, collaboration, engagement and a stronger sense of purpose.

Importantly, those interactions do not have to be dramatic or deeply personal to matter. Even short, repeated moments of positive communication can influence workplace relationships and resilience over time. For veterinarians, that sense of connection is often tied directly to the reason they entered the profession in the first place.

At the core of those conversations is a shared goal: We all want to do better for the animals.

That shared purpose may be one of the biggest strengths in veterinary medicine and agriculture. Even when producers and veterinarians disagree on management decisions, timing or finances, there is usually still a common goal underneath the conversation — healthier animals and stronger operations.

“When we are able to cultivate productive communication between the humans of veterinary medicine, we are building trust, motivation and self-efficacy, which then supports the animals of our industry to receive the quality care they deserve. In other words, when we know we matter and the work that we are doing matters, we are much more motivated to do that work well,” Davison says.

Keeping that shared goal in mind can help shift conversations from adversarial to collaborative.

Small Changes That Build Trust

Of course, knowing communication matters and feeling naturally comfortable with it are two very different things.

Many veterinary professionals describe themselves as introverted or socially drained, especially after long days and emotionally difficult cases. Building stronger relationships does not always come naturally, and small talk can feel forced or awkward.

But communication is not necessarily about charisma. Often, small intentional shifts can noticeably change the tone of an interaction over time.

Communication Tips for Veterinary Professionals

Not quite sure where to get started on improving your interactions with producers? Try these small things out during your next farm visit.

Use names and eye contact

Small signals of recognition can help interactions feel more personal and collaborative.

Ask broader questions

Instead of: “How was your weekend?”

Try: “What’s something good that happened this weekend?”

Questions like that give people something real to respond to instead of an automatic one-word answer.

Get curious

Ask open-ended questions about challenges, goals or concerns on the farm before jumping straight to solutions.

Share appropriately

Small personal details can make conversations feel more human and less transactional.

Listen for understanding

Focus less on preparing the next response and more on understanding the producer’s perspective.

Reinforce strengths

Point out what is going well, not just what needs to improve.

None of those things require a dramatic personality change. But over time, they can help build trust — and trust is often what turns difficult conversations into productive ones.

The Human Side of Production Animal Medicine

Better communication will not solve every challenge facing veterinary medicine. It will not eliminate stress, staffing shortages, financial pressures or difficult cases. But when you spend much of the day working alone, stronger human connections can make difficult work feel less isolating and more purposeful.

In a profession built around problem-solving and animal care, feeling connected to the people involved in that work may shape well-being more than many veterinarians realize. The other humans you see during your day may matter more than you think.

Your Veterinarian: A Critical Partner for Success

Thu, 24 Apr 2025 21:24:44 GMT

When it comes to livestock production — whether beef, dairy or swine — a knowledgeable large-animal veterinarian is a critical resource for producers.

The veterinarian’s duties have grown through the years from emergency calls and service to now include consultation and planning to improve cattle and dairy herds as well as swine operations.

Craig Bieber of Bieber Red Angus in Leola, S.D., says working with a vet is essential to his herd’s success.

“I don’t know how people do it without a relationship with their vet,” Bieber says. “A good working relationship is so important. As producers, we can’t be on top of every animal disease or problem there is.”

Bieber says he is lucky to have a comprehensive clinic with five veterinarians near his ranch. He meets with his team of veterinarians three or four times per year to discuss health strategies.

“Our diversified livestock operation uses a team of veterinarians for the health and well-being of our cattle, swine and sheep plus our livestock guardian dogs and family pets,” says Sarah Jones of Red Hill Farms in Lafayette, Tenn.

The Jones family works with its primary veterinarian, Roger Thomas of Thomas & England Veterinary Services in Smiths Grove, Ky.

“Dr. Thomas is essential to our operation,” Jones says. “Without our team of veterinarians, we couldn’t provide the very best care for our livestock. Dr. Thomas is our first call for issues we are not comfortable treating without consultation. Our operation also uses additional veterinarians for pregnancy ultrasound, cattle embryo transfer, sheep artificial insemination, sheep embryo transfer and swine consulting.”

In an unscientific survey, Drovers asked its Facebook followers, “How important is your veterinarian to the success of your operation?”

One follower wrote, “Essential. Having our veterinarian of a little over 40 years, we have created herd health programs for pre-breeding and pre-calving, as well as vaccination programs for calves at birth and weaning. We review these programs every year.”

Another said, “Our vet from Vale Veterinary Clinic is key to the success of our program through integrated research and herd health management our vet is priceless!”

Unfortunately, a few respondents noted they don’t have a close large-animal veterinarian near them or that they must take individual animals to an equine veterinarian for consultation, affirming the need for more large animal vets.

(Farm Journal)

The evolving role of dairy veterinarians

Traditionally seen as the guardians of animal health, focused primarily on treating sick individual animals, today’s dairy veterinarians are expanding their roles.

Scott Bohnert of Bohnert Jerseys in East Moline, Ill., exemplifies the modern dairy farmer’s reliance on veterinary expertise. At his dairy, home to 700 Jersey cows and an equal number of replacements, Bohnert leans heavily on his long-time veterinarian, Ryan Schaefer of Blue Grass, Iowa. Their working partnership of more than 15 years highlights the evolving importance of veterinarians in dairy.

Schaefer collaborates closely with Bohnert, conducting routine herd health and pregnancy checks twice a month — but their relationship goes far beyond basic animal care.

With a deep understanding of the dairy industry’s challenges, Schaefer consults closely with Bohnert on various critical topics. This trusted advice plays a pivotal role in helping Bohnert and his team drive their dairy operation forward.

“Ryan and I work very well together,” Bohnert says, acknowledging how Schaefer’s insights into disease prevention, vaccine management and industry trends keep his farm thriving in a competitive market.

This collaboration reflects a broader trend in agriculture where veterinarians serve as essential consultants instead of just animal doctors. Their role extends to strategic decision-making, helping farms navigate through diverse challenges like disease outbreaks, regulatory changes and economic pressures.

Swine veterinarian’s critical role

The swine producer and veterinarian relationship is critical in managing health issues in the swine herd.

“I can’t overstate how important our farm’s relationship is with our veterinarian,” says Mike Paustian, a swine producer from Wolcott, Iowa. “We treat that relationship as one of the key parts of our team that we’ve assembled to help advise our farm.”

Paustian, who is contact with his veterinarian every week, challenges the misconception that veterinary involvement is costly.

“I don’t see how you’re going to get a bigger bang for your buck than getting a veterinarian who knows your herd, to provide input into issues you’re having,” he says.

Paustian says he also appreciates a veterinarian who approaches work with a sense of curiosity and a desire to understand things better, which aligns with his own approach to constantly seek improvement.

Ben Barcovtch, a pig farmer from Berwick, Pa., says a strong veterinarian relationship is essential to the success of his pork operation.

“They support proactive herd health, help improve productivity, strengthen biosecurity and provide expert guidance during health challenges,” Barcovtch says. “The vet practice I work with is a key partner in maintaining animal well-being and our overall profitability.”

The veterinarian-client-patient relationship (VCPR) is the basis for interaction among veterinarians, their clients and their patients, and it is critical to the health of animals.

“Our VCPR is a partnership that allows more proactive and long-term strategies instead of just responding to needs as they arise,” says Rob Brenneman, owner of Brenneman Pork in Washington, Iowa. “This allows both parties to focus on preventative care, optimized service offerings focused on system health and stability.”

Thank you

April 26 is World Veterinary Day . Observed annually on the last Saturday of April, the day aims to celebrate the contributions of veterinarians to the health of animals, people and the environment. “Animal health takes a team,” is this year’s theme and summarizes the collaboration between veterinarians and beef, dairy and swine producers.

“I believe that sincerely communicating appreciation is one of the most important things farmers and ranchers can do for their veterinarians,” says Jones of Red Hill Farms.

Veterinarians are considered trusted advisers with an integral role in the livestock industry. A recent survey released by Boehringer Ingelheim shows 94% of animal owners appreciate the work of veterinarians, compared to only 49% of veterinary professionals feeling who think the profession is appreciated.

The survey is part of Boehringer Ingelheim’s “Going Beyond” campaign, which seeks to spotlight aspects of veterinary work that too often remain unseen and underrecognized.

In support of World Veterinary Day, the “Going Beyond” campaign also released a video asking animal owners to guess what type of professional meets the description of a range of compelling job responsibilities and characteristics.

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