Why Livestock Operations Are Ditching Spreadsheets for BinSentry’s Smart Bin Technology

Mon, 18 Aug 2025 18:32:10 GMT

Animal feed travels a very long and winding supply chain, and up to 70% of the total cost of raising commercial animals is directly tied to the simple task of feeding the herd.

In a world where there are literally cameras and sensors everywhere that are able to measure everything, and artificial intelligence running in the background to make those cameras and sensors “smart,” it just doesn’t make sense to keep animal feed inventories on paper or Excel spreadsheets anymore.

Ben Allen, CEO, BinSentry

(BinSentry)

That’s what BinSentry CEO Ben Allen, who grew up in farming on his families’ Iowa farm outside Ames says, adding: “Too many people are still taking feed inventories the way my grandfather used too.”

His company has been on the animal ag scene for seven years and has grown over 100% annually for each of the past three years, he claims, as large commercial feedlots and multinational processors like Cargill add the companies’ bin monitoring technology to automate the logistics of refilling feed bins. Allen says BinSentry’s tech is capturing imagery 24/7/365 on more than 40,000 feed lots across the U.S. and Canada.

BinSentry recently secured a $50 million Series C investment round, led by the No. 1 growth equity fund in the U.S., Lead Edge Capital. Allen says his company will use the funds to, among other projects, expand its technology and operational reach further into South America and Brazil, where BinSentry has an exclusive distribution agreement with Cargill.

“We install a camera sensor at the top of the bin, it’s solar powered and has cellular connectivity and only takes 15 minutes to install, and we can start getting high accuracy inventory reports throughout the day,” Allen says. “That data goes directly into our software where we do a lot more than just inventory.”

Allen says the company uses the real-time bin monitoring data to run analytics mainly to inform the logistics side of the feed operation, and it can also send preventative maintenance alerts if it sees something happening inside the bin that could potentially be a problem. While not as inherently dangerous as climbing into large grain storage bins in the row crop world, manual monitoring is a laborious and risky task that would be better left to technology components if possible.

A BinSentry sensor on a poultry feed storage structure.

(BinSentry)

“We have been working with AI since the founding of the company, and we use it in a very tactical and operational way,” he explains. “Our consumption forecasts are always updating with our AI algorithms; it’s constantly adjusting to conditions like the biological variables of animals and the weather. We can really dial things in and get precise, so you can take better care of your animals, burn less diesel fuel, and then you need less workers.”

Besides Cargill, BinSentry is also working with Wayne Sanderson Farms, The Hanor Company, and Maple Leaf Foods. The company is moving at a breakneck pace, installing between 2,500 and 3,000 new sensors per 30 days, and it has its own service and maintenance teams to keep systems running and the customers happy.

“Our focus is to scale up now — because we’re growing like crazy,” Allen says. “That’s because we solve real, operational problems and we cut costs immediately. Our customer ROI is high and fast; the only way you grow this quickly (in agriculture) is by solving real problems for real people.

“We’re excited about our progress and excited about what we can do in the future, and that excitement centers around being more efficient within the animal feed supply chain, we feel like that’s a good story, because we’re helping create economic and environmental sustainability.”

You can read more about BinSentry’s funding raise here and learn more about the company at BinSentry.com.

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GOP Lawmakers Want Answers from USDA Over Pure Prairie's Bankruptcy

Tue, 29 Oct 2024 18:45:07 GMT

Republican lawmakers have called on USDA to provide explanations regarding the oversight of Pure Prairie Poultry, Inc., which filed for bankruptcy shortly after receiving substantial USDA funding. The situation has raised concerns about the department’s management of grants and loans, as well as its impact on farmers and the poultry industry.

A group of Senators, including Sen. Jonie Ernst (R-Iowa), sent a letter to USDA this week.

As AgDay reported on Tuesday, the Iowa Department of Agriculture euthanized roughly 1.33 million chickens.
That’s after Pure Prairie Poultry said in late September that due to its bankruptcy, it could no longer afford to buy feed for its flock living on 14 Iowa farms. It’s estimated the process cost USDA $2 million.

The company also contracted with farmers in Wisconsin and Minnesota who were also affected.

Company Received $45 Million from USDA

Ernst says Pure Prairie Poultry was only in business for a few short years, and in that time, she says the company received $45 million dollars in grants and loans from USDA .

Nearly $7 million of that was from USDA’s Meat and Poultry Processing Expansion program.
The company also received a $38.7-million loan from USDA’s Food Supply Chain Guaranteed Loan Program , which is part of President Biden’s “ Build Back Better ” plan.

According to a White House Fact Sheet , this was tied to the Biden-Harris administration’s plan to promote competition in the American economy and “create a fairer, more resilient, and more dynamic economy.”

The $45 million was used by Pure Prairie Poultry to help expand and renovate a shuttered processing plant in Charles City, Iowa. USDA issued a press release in July of 2024 to celebrate the investments.

Lawmakers’ Demands

According to the lawmakers’ letter, which is demanding accountability and answers, close to 2-million chickens were “left without feed or any processing option.”

The letter requests explanations on several key points:

The oversight process for loan and grant guarantees
USDA’s awareness of Pure Prairie Poultry’s financial situation
Steps taken to assist affected growers and state agriculture departments
Efforts to salvage the Charles City plant

In the letter, lawmakers said, “Over the past two years, USDA has provided $223 million in loan guarantees and grants to 30 meat and poultry processing companies. A press release from the USDA celebrated this funding as part of the Biden-Harris Administration’s ‘commitment to strengthen critical food supply chain infrastructure to create more thriving communities for the American people.’ Unfortunately, this investment has instead resulted in the loss of income, jobs, and poultry across three states.”

“Pure Prairie Poultry’s abrupt closure shows the importance of proper vetting and oversight at USDA to ensure the agency’s multi-million dollar grants and loans are actually helping producers, rather than being flushed down the drain and harming entire rural communities in the process,” Ernst says. “Encouraging the growth of meat processing and strengthening our supply chain is a cause I can support, but this lack of accountable spending hurts our farmers, livestock, and taxpayers.”

USDA Defends Grants an Programs

A USDA spokesperson defended the department’s programs, saying they have worked to “rebuild and create new markets for U.S. farmers” after challenges posed by trade wars and the Covid-19 pandemic.

The spokesperson also urged lawmakers to focus on passing the overdue farm bill: “Rather than trying to score political points, those members of Congress should work with USDA to reopen the facility and pass a new Farm Bill, which is now two years late.”

More Background on Pure Prairie Poultry

More than 1 million birds had to be culled in Iowa due to the company’s inability to care for them.
Contracted farmers in Wisconsin and Minnesota were also affected.
According to the lawmakers’ letter, approximately 2 million chickens were “left without feed or any processing option.”

The lawmakers have requested USDA respond to their questions by Nov. 8.

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Why Livestock Operations Are Ditching Spreadsheets for BinSentry’s Smart Bin Technology

GOP Lawmakers Want Answers from USDA Over Pure Prairie's Bankruptcy