The U.S. Department of Agriculture’s (USDA) and Food and Drug Administration (FDA) will both be involved in regulatory oversight of cell-culture food originating from livestock and poultry, also known as "fake meat."
Marketers of fake meats already know that how lab-grown products are advertised has a big impact on consumer perceptions, which is why they pivot away from science to claims about helping save the planet.
Beef production, and I agriculture in general, has become a pretty contentious issue over the past several years. Most often, the criticism is directed at us while we try to defend ourselves in a graceful manner.
A bill has recently been signed into law in Oklahoma that will prohibit deceptive or misleading labeling of meat products, and in essence prevents cell cultured or plant based products from using meat terms.