Six consumers shared their meat purchasing habits, including how much price, taste, appearance, animal welfare, antibiotics and labeling claims matter during the opening session of the Animal Ag Alliance's Summit.
Profitability has been challenging the past 12 months. Better export expectations and sales have encouraged market prices higher, but plants have been operating at capacity pressuring market prices downward.
Beef production, and I agriculture in general, has become a pretty contentious issue over the past several years. Most often, the criticism is directed at us while we try to defend ourselves in a graceful manner.