Consumer Demands

Most Recent Headlines


The Menu Disconnect: Where's the Pork?

Jul 01, 2019 by Sara Brown
Protein is changing consumer eating habits and promises big opportunity for pork producers. But new insights from the National Pork Board and the Pork Checkoff show pork only holds a small portion of menu offerings.

Dan Murphy: Survey Says … Wrong!

May 10, 2019 by Dan Murphy
Recent surveys about why people have stopped eating meat seem to document a dramatic shift in popular opinion toward animal foods. But upon closer examination … no, they really don’t.


Easter Ham Prices Jump 12% in March

Apr 18, 2019 by Sara Brown
Easter dinner might cost a little bit more this year. It’s not just the candy. Ham, the prize of the dinnerplate, is also on the uptick, thanks to a surge of demand from China and other export markets.