Young producers are encouraged to apply for membership in a new and exclusive peer-to-peer networking group from Farm Journal.
Known as the Interactive Online Peer Group for Young Producers, the organization will begin meeting in June 2016 once all memberships are in place. Members will kick off with a one-day in-person launch meeting in Nashville on June 15, the day before theTomorrow's Top Producer conference. Members will then receive complimentary access to the conference happening June 16-17 at the Gaylord Opryland Resort.
At the initial onsite meeting, members will:
- Meet group members and facilitator
- Participate in an interactive business development workshop
- Create individual and peer-group goals
- Enjoy an evening network activity in downtown Nashville
After the kickoff meeting and conference, members will transition to six two-and-a-half-hour interactive web-based video conference collaborations over the course of the next calendar year.
Why do peer groups matter?
Regularly sharing information with noncompetitive peers in production agriculture can provide numerous advantages for young producers.
"Peer advisory groups can work through the issues related to implementation and follow-through, addressing problems and opportunities as they arise to help members effect change," notes Danny Klinefelter, Extension economist at Texas A&M University. "Essentially, a peer advisory group acts as a reciprocal advisory board made up of top farmers with skin in the game."
What will happen during the six two-and-a-half-hour interactive webcam calls?
During webcam sessions, members will:
- Participate in a 45-minute workshop on an industry hot topic of interest to the group
- Dialogue with the presenter during a Q&A. Take part in facilitated discussion with peers on potential topics such as using diversification to strengthen your business; negotiating 101; ins and outs of entity planning; creating a brand that builds business; innovative lease agreements; understanding tools in your marketing toolbox; and streamlining your succession plan.
- Provide progress updates and next steps on achieving their individual goals
Members will also work together to promote an environment of accountability and implementation of workshop concepts and goals provided by peers.
Additional benefits of membership include private social media and email platforms for communication between meetings; access to select exclusive Top Producer Executive Network‚Ñ¢ business education webinars; and Farm Journal Media magazine subscriptions.
For more information about the Interactive Online Peer Group for Young Producers or to register, contact Lindsey Young at firstname.lastname@example.org or 888-605-7138.