What’s on at the Agenda of Pork Academy 2018

JoAnn Alumbaugh previews World Pork Expo
Don't miss out on all the happenings at World Pork Expo June 6-8, 2018.
( Farm Journal's PORK )

I love World Pork Expo and the opportunity to pick up new information on production and technology. Don’t miss George Foxcroft’s session, and Dermot Hayes, whom we featured in our Jan.-Feb. issue, is sure to have interesting comments. Truthfully, all these sessions are excellent.
I look forward to seeing you there. ­—JoAnn Alumbaugh, editor, Farm Journal's Pork

 

Pork Academy schedule

WEDNESDAY, JUNE 6, 2018:
Varied Industries Bldg. Room C

 

9:15 a.m. – 10:00 a.m.

Sow Lifetime Productivity
—George Foxcroft, University of Alberta

Increasing the number of pigs a sow produces during her time in the herd is critical for whole-farm productivity and producer profitability. This session will share Pork Checkoff-funded research results that will help pig farmers better select and manage gilts during development for increased
longevity and productivity.

 

10:15 a.m. – 11:00 a.m.

Opportunities for Genetic Improvement
—Thomas Titus, TriPork Inc.

New tools for genetic improvement of pigs are continually being developed by scientists, geneticists and pig breeding companies. These tools are then incorporated into the gene pool of the U.S. herd to result in pigs that are more efficient and productive. One such new technology that has the potential to make a significant impact on pork production is gene editing. In this session, Thomas Titus will talk about what this means for his operation and how he is engaging in the conversation through conferences and social media.

 

11:15 a.m. – 12:00 p.m.

Secure Pork Supply
—Pam Zaabel, Iowa State University

What can producers do to prepare for a foreign animal disease outbreak? While putting measures in place during an outbreak can be overwhelming, Zaabel will present steps producers can take now to begin implementing the Secure Pork Supply Plan on their production sites. The new Secure Pork Supply website will be highlighted. 

 

12:00 p.m. 

LUNCH PROVIDED IN PORK
CHECKOFF HOSPITALITY TENT

(North Entrance to Varied Industries Building)

 

12:30 p.m. Weather Outlook
—Elwynn Taylor, Iowa State University

 

1:30 p.m. Market Outlook
—Steve Meyer, Kerns & Associates

 

1:30 p.m. – 2:15 p.m.

Varied Industries Bldg. Room C

Improving Sow Survivability

—Jason Ross, Iowa State University

Over the past several years the incidence of prolapse in sows has increased on many pig farms. Many factors can be contributors to this issue, and pinpointing the cause has proven difficult. In 2017, Pork Checkoff funded a research project with the goal of helping pig farmers better understand these factors. In this session, Jason Ross will provide insight into this emerging issue.

 

2:30 p.m. – 3:30 p.m.

Euthanasia Research & Resources

—Caitlyn Mullins, North Carolina State University

This session will provide information
on Pork Checkoff resources, including on-farm euthanasia methods and a
demonstration of new online tools.

 

THURSDAY, JUNE 7, 2018

Varied Industries Bldg. Room C

 

9:15 a.m. – 10:00 a.m.

Antibiotic Use & Resistance

—Heather Kittrell

This session will discuss the history of antibiotic resistance, the mechanisms by which resistance occurs, and the steps veterinarians and producers can implement to reduce antibiotic resistance and improve animal welfare.  

 

10:15 a.m. – 11:00 a.m.

Environmental Permitting
& Water Quality Issues Facing Pork Producers

—Michael Formica, Environmental Policy Counsel, National Pork Producers Council

This session will provide an update on the current and emerging federal water quality, reporting, environmental permit regulations and their impacts on pig producers.

 

11:15 a.m. – 12 p.m.

A “Fresh” Perspective: Driving Key Cutout Sales

The love for bacon seems to be
everlasting. But beyond those crispy strips of deliciousness, what are the opportunities for the belly? The shoulder? How do we increase the value of the loin? In this session on driving sales, you’ll hear directly from the Checkoff’s Domestic Marketing team on efforts to change the consumer’s perspective on fresh pork and put more of it in his or her shopping cart.

 

12:00 p.m. 

LUNCH PROVIDED IN PORK CHECKOFF HOSPITALITY TENT

(North Entrance to Varied Industries Building)

 

12:30 p.m. Weather Outlook
—Elwynn Taylor, Iowa State University

 

1:30 p.m. Market Outlook
—Steve Meyer, Kerns & Associates

 

1:30 p.m. – 2:15 p.m.

Varied Industries Bldg. Room C

A Digital Revolution: Pork’s People-Driven Marketing Strategy
—Steve Lerch, Google

The marketing landscape has evolved from one built on best guesses to being driven by data detailing human behavior both on- and offline, allowing companies to be more precise with their messages than ever before. Learn how the National Pork Board is harnessing the art and science of marketing to break down walls, add value to consumers’ lives and drive sales.

 

2:30 p.m. – 3:30 p.m.

International Marketing Update
—Dermot Hayes, Iowa State University

—Craig Morris, National Pork Board

Listen to an overview of current U.S. pork exports, the National Pork Board’s international marketing strategy, and the outlook for U.S. pork exports. Attendees should come prepared to learn about the National Pork Board’s current and future emphasis on “Elevating International Marketing” as a path toward ensuring U.S. producer profitability during this period of domestic expansion.

 

 
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