USMEF Audio: New Ways to Communicate with International Consumers

A cargo ship loads containers for export. ( Farm Journal Media )

While the COVD-19 pandemic hasn't slowed international consumers' enthusiasm for U.S. pork and beef, it has altered their buying behavior and changed the way the U.S. meat industry communicates with consumers, according to a release from the U.S. Meat Export Federation (USMEF).

As more people across the globe are working from home and spending more time cooking and eating at home, the USMEF is utilizing support from the National Pork Board and Beef Checkoff Program to raise the profile of U.S. pork and beef on social media and online promotional and educational platforms.

In the audio clip below, Jesse Austin, USMEF vice president for marketing, explains the innovative marketing techniques being employed in these challenging times.