Luke Bryan is known as a country music superstar, topping the charts and selling millions of albums worldwide. Over the last couple of weeks, he took a break from his 'Kill The Lights Tour' and dedicated time to a special tour partnership with Bayer. It's focused on hunger and our nation's farmers on a 2016 Farm Tour.
'What makes it truly unique is two days ago we were in a hayfield or some sort of field. Now, we have thirty tour buses and tractor trailers and stuff. We are kind of like a circus," he says.
The farm tour has two goals in mind: thanking farmers during harvest and providing meals for those in need.
Bayer is donating one meal to Feeding America every time the hash-tag #Thankful4Ag is used on social media platforms such as Facebook, Twitter, Tumblr and Instagram now until November 30.
It's more than just lip service for Bryan - it's also part of his personal history. Agriculture runs deep in his family. His dad is a peanut grower in Georgia.
"I would spend my afternoons working at the peanut mill. I'd have to go out to the fields, pull the peanuts on trailers and get moisture on them and get them dried and get them ready to go to the shelling plants," Bryan says.
Knowing if he wasn't singing on stage, farming would likely be his future, he says.
"At any moment in my life, I could have taken a different path or different direction and still certainly could have been working in ag," he says.
Watch the accompanying video to learn more about the tour.