Pork Industry Leaders Examine Emerging Opportunities in Asian Markets

Strengthening trade relationships with new pork markets are more important than ever. ( PORK )

Pork industry leaders from the National Pork Board's International Marketing Committee, accompanied by staff members of the U.S. Meat Export Federation (USMEF), just returned from a series of industry visits in Singapore, Vietnam, Hong Kong and Macau.



Committee member Randy Spronk, a pig farmer from Edgerton, Minnesota, who also chairs the USMEF Pork and Allied Industries Committee, discusses the objectives of the mission in the attached audio report. Spronk specifically reports on meetings with prospective buyers in Singapore and Vietnam, where the U.S. delegation emphasized the quality, consistency and reliability of U.S. pork.