Consumers are increasingly going digital, and meat packers and retailers are looking to diversify their distribution methods to meet consumers where they are.
Colorado-based Niman Ranch and ButcherBox, an online meat delivery company, have partnered to offer a new digital storefront, www.butcherbox.com/niman. Niman Ranch customers can purchase two meat bundles online, featuring an assortment of cuts, with the option of adding additional Niman Ranch products at checkout.
The two box options focus on customer favorites. The first option includes cuts and products for grilling, while the second option will be a Niman Ranch sampler with best-selling cuts. Holiday and seasonal changes will be considered in future bundles.
Add-on products could include Niman Ranch bacon or charcuterie.
The partnership is an exciting development for the brand and its network of 740+ farmers and ranchers, says Chris Oliviero, Niman Ranch general manager.
“There are certain parts of the country that do not have access to any Niman Ranch partner stores. In other markets, not all items may be available. The option to order online creates national access to all consumers, everywhere,” he adds.
In business since 2015, ButcherBox offers 100% grass-fed, grass-finished beef, free-range organic chicken and heritage breed pork.
“We’re dedicated to building ButcherBox into the leading online source for meat that consumers across the country can trust,” said Mike Salguero, founder and CEO of ButcherBox. “Niman Ranch is known for their long-held commitment to raising their animals with the utmost care, something ButcherBox is deeply committed to as well. We’re proud to be a key partner and support Niman Ranch’s family farmers as they embark on this new direct to consumer offering to bring their products to even more homes throughout the country.”