New Products: PIC

New Products
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PIC Introduces the PIC800
PIC (Pig Improvement Company) is pleased to announce the introduction of the PIC800, “the new gold standard for Duroc terminal sires,” the company said in a news release. “The PIC800 is bred to maximize profit for pork producers who value Duroc traits such as robustness, growth, and pork quality.”

According to the company, the PIC800 “is the result of many years of PIC investment and focus on its Duroc line, including a six-fold increase in the nucleus population size since 2013, aimed at improved selection intensity and availability.”

During the same time, PIC implemented relationship-based genomics to be able to improve performance across multiple traits simultaneously, the company said.

This summer the company says it has started to directly select for eating satisfaction (tenderness) and primal carcass cuts in addition to using indicator traits such as pH, loin depth and backfat. Additionally, on July 2 of this year, PIC reports that it entered into a strategic relationship with Møllevang, a premier nucleus breeder of Duroc, Large White and Landrace lines in Denmark. The relationship combines PIC’s and Møllevang’s complementary supply chains, sales and marketing infrastructure, and genetics for the benefit of pig producers globally,” PIC said in the release.

“Over the last years, we have invested significantly in our Duroc”, says Matt Culbertson, PIC Global Director of Product Development. “We have seen an acceleration of growth rates while other value-creating traits such as feed conversion, mortality, and pH continued to improve. We expect that the investments we are doing this summer will lead to further differentiation in the years to come.”

PIC is a subsidiary of Genus, a UK based company. For more information, go to