Lawsuit Challenging NPB Purchase of Pork Campaign Dismissed

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The U.S. Court of Appeals for the District of Columbia Circuit ruled in favor of the National Pork Producers Council (NPPC) on Aug. 23 in its appeal to dismiss a lawsuit brought by the Humane Society of the United States (HSUS).

The lawsuit challenged the National Pork Board’s 2006 federally approved purchase from NPPC of trademarks associated with the organization’s “Pork: The Other White Meat” campaign and payments associated with the agreement, according to an NPPC press release."

The dismissal of this case is a win for American pork producers who depend on NPPC's issues advocacy work and the research, education and promotional work performed by the National Pork Board," said David Herring, a pork producer from Lillington, N.C., and NPPC's president.

HSUS claimed it and others were injured because proceeds from the transaction were misappropriated by the National Pork Board, the pork "checkoff." However, the D.C. Circuit found HSUS and its fellow plaintiffs failed to demonstrate they had suffered harm from the transaction, including the associated payments, according to NPPC.

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