Former Google Executive Steve Lerch to Open Animal Ag Alliance Summit

( Animal Ag Alliance )

Steve Lerch, president of Story Arc Consulting, will offer the opening keynote address at the Animal Agriculture Alliance’s 2020 Stakeholders Summit, themed Primed & Prepared. Lerch will give attendees insights into innovation and strategy gained from his nine years at Google and experience serving as a digital strategy consultant to dozens of the world’s most well-known brands. The Alliance’s annual Summit brings together thought leaders in the industry to discuss hot-button issues and out-of-the-box ideas to connect everyone along the food chain, engage influencers and protect the future of animal agriculture. The 2020 event is set for May 7-8 at the Renaissance Arlington Capital View Hotel in Arlington, Va. Early registration discounts are available through April 3. To register, visit

Lerch is a digital strategy and marketing consultant and an award-winning, international public speaker. Over the last decade, he has had the opportunity to help build digital strategies for some of the world's foremost consumer electronics brands like GoPro, Nest and Otterbox, as well as federal government agencies like the U.S. Census and Federal Emergency Management Agency. Since 2015, Lerch has specialized in the food and agriculture space working hand-in-hand with the National Pork Board, Avocados from Mexico, MilkPEP and the American Egg Board. Since leaving Google, Lerch has expanded his food and agriculture perspectives, as both a consultant and a speaker, by partnering with groups like Farm Journal, Food Marketing Institute, and the National Agri-Marketing Association.

 “Our Summit attendees need to be primed and prepared to strategically innovate to ensure the continued success of animal agriculture,” said Kay Johnson Smith, Alliance president and CEO. “Steve Lerch’s background makes him the perfect opening keynote to set the tone for a high-energy, dynamic conference that will leave you with a notebook full of ideas to implement in your business or organization.”

With sessions covering sustainability, animal welfare, influencer engagement, preparing for animal rights activist campaigns and other hot topics, attendees will leave the 2020 Summit primed and prepared with the tools they need to take action and be part of any and all conversations that could impact the future of animal agriculture and their business.

Be sure to check the Summit website for the most up-to-date Summit information and the full agenda. You can also follow the hashtags #AAA20 and #PrimedAndPrepared for periodic updates about the event. For general questions about the Summit please contact [email protected] or call (703) 562-5160.

More from Farm Journal's PORK: 

Google Identifies Three Marketing Trends Affecting Pork Consumption

Google Helps National Pork Board Reach Consumers in New Digital Ways