Do Consumer Demands Reflect Purchase Behavior?

We often hear from activists and vocal consumers about their desire to know how food is grown or processed. But are these perceived demands reflected in actual purchases? Join experienced retail dietitians Kim Kirchherr and Leah McGrath at the Animal Agriculture Alliance’s 2019 Stakeholders Summit May 8-9 in Kansas City as they examine the conversation around food and compare it to what actually ends up in the shopper's cart and how stakeholders can better understand the situation. 
Kirchherr, RDN, is an award-winning registered dietitian and a certified personal trainer. She has experience in agriculture, supermarket, media (traditional and social), hospital-based health and fitness centers, as well as outpatient medical nutrition therapy programs. She served as the Chair of the Food & Culinary Professionals Dietetic Practice Group (FCP) for 2017-2018 and has been chair of both the FCP Agriculture and Supermarket Subgroups. Kim is a past president of Illinois Academy of Nutrition and Dietetics.
McGrath, RD, has been a registered dietitian since 1996. During her career, she has worked as a dietitian in the Army, public health and as a supermarket dietitian. In 2010 she began visiting farms of all sizes to learn more about farming to be better equipped to answer customer questions about food and agriculture. To date she has visited more than 60 different farms. In 2014 she formed the social media movement known as “Buildup Dietitians” to act as a resource for nutrition professionals and to connect dietitians, nutrition students and dietetic technicians with science-based information and resources about food, farming and agriculture.
The Alliance has extended the deadline of its photo contest offering farmers the opportunity to win a free registration to the event. To enter, take a photo of a seat at your table, post it on Instagram or Facebook with a clever caption, tag the photo to @animalagalliance and use the hashtag #AAA19. Farmers can submit their photos through Sunday, Feb. 17 and the Alliance team will select the top photos to be eligible for public voting. The five farmers whose photos receive the most votes will be announced as the winners on Friday, February 22. 
The Animal Agriculture Alliance’s 2019 Stakeholders Summit themed, A Seat At The Table, will be held May 8-9 at the InterContinental at the Plaza Hotel in Kansas City, Missouri. Discounted registration rates are available through April 1. To view the agenda and register, visit 


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