3 Ways Millennials Are Changing the Food Industry

The following commentary does not necessarily reflect the views of AgWeb or Farm Journal. The opinions expressed below are the author's own.

The landscape of the food industry is changing. From ready-to-eat meals to dining rooms in grocery stores to groceries arriving at your doorstep—consumers are wanting and demanding innovation in the food industry.

One large group is behind these changes, says Mary Shelman, a food and agribusiness thought leader and the former director of Harvard Business School’s Agribusiness Program. Yes, it’s those darn millennials.

“Millennials today are the largest demographic segment in the U.S.,” Shelman says. “Born between 1980 and 2000, millennials today are having families, enjoying increasing incomes and have different expectations of what they want in their food.”

Today’s food consumer is engaged and empowered. 

Shelman says millennials view food differently than other generations. She’s seen three distinct trends.

  1. Food is health. Millennials are more aware of health qualities of food and read labels—not just the calorie count. They look to see if products are processed, organic, etc.
     
  2. Food is adventure. For the older generations, Shelman says, food got you through the day. Now food thrill seekers could enjoy a different type of cuisine every night, without traveling far from home. 
     
  3. Food is identity. Millennials want to support brands with a purpose that aligns with their beliefs. “Millennials don’t trust big brands,” Shelman says. “But they are quite brand loyal when they find smaller brands they believe in, and 37% of millennials purchase specific products because of the cause a brand represents.” 

    Additionally, this demographic is a large consumer of social media and channels like the Food Network. In fact, 70% of millennials take pictures of their food, Shelman points out.

As these trends continue, expect to see changes in y our local supermarket, Shelman says. Supermarkets of the future will not be super in size. Instead, they will embrace technology and data, tell product stories and create experiences.


Want to learn more? Our friends over at our sister publication, The Packer, are starting a new video series about millennial consumption trends, specifically around produce. Watch the first episode of Millennials Eat:

 

Comments

Restricted HTML

  • Allowed HTML tags: <a href hreflang> <em> <strong> <cite> <blockquote cite> <code> <ul type> <ol start type> <li> <dl> <dt> <dd> <h2 id> <h3 id> <h4 id> <h5 id> <h6 id>
  • Lines and paragraphs break automatically.
  • Web page addresses and email addresses turn into links automatically.
Submitted by Lucy Gray on Wed, 05/23/2018 - 03:17

Quickbooks Technical Support Phone Number dawn of the internet and the spectacular advancements in the components paraphernalia like printers, fax, and scanners during the era of baby boomers had marked the usher in of a new era for digital accounting. Quickbooks Customer Support Phone Number astute creators leveraged on the same and designed what is nowadays a $ 4.19 billion technical giant.
Visit here: http://www.quickbooks.technical-supportnumber.com/

Submitted by Lucy Gray on Wed, 05/23/2018 - 03:25

Use the Quicken Customer Support Phone Number contact on to speak to someone who can tell you where to find the product you want. Not all Quicken Tech Support Phone Number products are available in all stores so it is helpful to call first to make sure the device you want is in stock. You may even be able to find out how many of each product is available so that you won’t have a wasted journey.
http://www.quicken.technical-supportnumber.com/

Submitted by Lucy Gray on Wed, 05/23/2018 - 04:23

This canny application helps you to establish budgets, manage employees and payroll and even generate reports and statements needed for taxes. Sage Technical Support Number +1888-336-0774 is highly preferred software as it has simplified the business management with significant growth of the business hand in hand. Sage Customer Support Phone Number +1888-336-0774 has an extended line of products for different industries.
http://www.sage.technical-supportnumber.com/

Submitted by anjilo smith on Wed, 05/23/2018 - 04:28

QuickBooks Support Phone Number +1-888-307-3506
You may provide a decrease record for an income rep of only their potential customers in evaluation to accessing the whole record. There are 3 special levels of strategy - far off, CRM and complete-blown. Distant accessibility is the essential level. At this level, you may get right Quickbooks Support Number, Quickbooks Support Phone Number of entrance to QuickBooks, set up customized fields, change the important points access watches, and limitation accessibility.

Submitted by anjilo smith on Wed, 05/23/2018 - 04:37

Quicken Support Number +1-888-307-3506
Online software Quicken Support Number provides several benefits. With Quicken Support Number, Quicken Support Phone Number the right system you can look at all your economical records in one place. That means you can see all your financial records, all your bank credit cards, all financial commitment records, all your loan installments in one identify. Then you can access the details from anywhere, even from cellular phones since you are in no way linked to just one pc as you are with software that's packed to your personal computer itself.

Submitted by Olivia Smith on Wed, 05/23/2018 - 04:43

We know that shifting to a new position could be intimidating. Packers and Movers Chennai Therefore, we keep it uncomplicated and practical for you to get the best Movers and Packers Chennai who would take the pain of shifting you to your new home. We operate as you’re on the internet guiding online that provides a large details way to acquire pre-screened packers and Movers organizations near you.

Submitted by anjilo smith on Wed, 05/23/2018 - 04:47

Sage Support Number +1-888-307-3506
For one of initially, organizations no longer have to buy an accounts program that contains all kinds of expensive factors they are never going to use, just so they can have an accounts program containing the one thing they actually need. Contemporary Sage Support Number, Sage Support Phone Number application allows organizations to pay, fairly much, just for what they want - and they can always secure on another component later if their bookkeeping needs change again

Submitted by anjilo smith on Wed, 05/23/2018 - 04:48

Sage Support Number +1-888-307-3506
Most significant advantages of all in the Sage Support Number, Sage Support Phone Number globe are the programs capability to increase alarm systems when tasks come near to going over price range. The advantages of Sage application here are large. Not only does the program band advice in when a whole venture is going over price range or time it is able to monitor your price range and time responsibilities of individual venture sections, and notify venture supervisors accordingly.

Submitted by Lily on Wed, 05/30/2018 - 01:52

I think we are changing in possitive way, right. I often care about health issue more when choosing foods for my family gmail sign in

Submitted by Norton Support on Thu, 05/31/2018 - 01:58

norton support
norton support number
norton support remote control
norton support email
norton support number usa
norton support login
norton support email address
norton support telephone number
norton supported browsers
norton support help
norton support chat
norton support website
norton activation support
norton av support
norton activation support number
norton autofix support website
norton backup support
norton antivirus billing support
norton support contact
norton support center
norton support contact phone number
norton support contact number
norton support case number
norton support complaints
norton support download
norton support desk
norton deluxe support
norton security deluxe support
does norton support windows 10
does norton support windows xp
does norton support google chrome
does norton support vista
does norton support microsoft edge browser
norton support edge
norton support error 8504
norton support error 3048 3
norton enterprises support services
norton easy support
norton support microsoft edge
norton antivirus support email
norton security support email
norton 360 support error 3039 1
norton support for microsoft edge
norton support for edge
norton support for windows xp
norton support for vista
norton support for windows 10
norton support for mac
norton support for xp
norton support home
norton support helpline
norton support hotline
norton tech support hours
norton tech support hotline
norton 24 hour support
norton support in uk
support norton internet security
norton internet support
norton installation support
norton support live chat
norton online support
norton 360 support live chat
norton uk support line
norton support mac
email norton support
norton mobile support
does norton support mac
norton support number us
norton nms support
norton support online
norton support of edge
norton open support website
norton official support
norton online support team
norton open support
norton opera support
norton support phone number
norton product support
norton premium support
norton support remote access
norton support removal tool
norton support reviews
norton support reinstall
norton support remote
norton support remove and reinstall
norton renewal support
norton antivirus renewal support
norton support threat removal
norton support site
norton support services
norton support sign in
norton support setup
norton security support phone number
norton security support chat
norton support toll free number
norton technical support number
norton tech support scams
norton tech support chat
t-online norton support
norton support usa
norton support us
norton us support number
norton chat support usa
norton virus support
norton vault support
norton virus support number
norton vpn support
norton 360 support vista
norton one click support virus
norton antivirus support number
norton support windows 10
norton support windows xp
norton support web page
norton web support
norton wifi support
norton support xp
norton xfinity support
will norton support xp
norton security xp support
norton 360 xp support
norton antivirus support windows xp
norton internet security xp support
does norton support edge yet
norton support 1800 number
norton antivirus support windows 10
norton ghost 15 support windows 10
norton security support windows 10
norton 24x7 support
norton antivirus 2016 support
norton antivirus 24 hour support
norton security 2016 support
norton ghost 2003 support windows 7
norton security 2017 support
norton support phone number 2790
norton internet security 2017 support
norton internet security 2016 support
support norton internet security 2012
norton support 360
norton 360 support phone number
norton 360 support phone number usa
norton 360 support website
norton 360 support for windows 10
norton 360 support telephone number
norton 24/7 support
norton 24/7 support phone number
norton support for windows 7
does norton support windows 7
norton free 24/7 support
norton ghost support windows 7

Submitted by Hp Support Assistant on Thu, 05/31/2018 - 04:01

hp support assistant
hp support assistant uninstall
hp support assistant for mac
hp support assistant chat
hp support assistant battery check
hp support assistant update
hp support assistant bios update
hp support assistant drivers
hp support assistant do i need it
hp support assistant silent install
hp support assistant installation cancelled
hp support assistant number
hp support assistant download
hp support assistant not working windows 10
hp support assistant app
hp support assistant application
hp support assistant any good
hp support assistant australia
hp support assistant application download
hp support assistant action log
hp support assistant account
hp support assistant annoying
hp support assistant android
hp support assistant administrator
is the hp support assistant necessary
download the hp support assistant
hp support assistant bloatware
hp support assistant bios update fails
hp support assistant bios update stuck
hp support assistant battery check unknown
hp support assistant bios update not installing
hp support assistant bios update hangs
hp support assistant battery
hp support assistant battery calibration
hp support assistant cancelling updates
hp support assistant command line
hp support assistant crashes
hp support assistant cpu
hp support assistant cannot install updates
hp support assistant cannot download updates
hp support assistant can't install updates
hp support assistant can't connect to hp servers
hp support assistant connecting to hp servers fail
c windows installer hp support assistant msi
c est quoi hp support assistant
hp support assistant disable
hp support assistant downloading messages and updates definition
hp support assistant does not open
hp support assistant download location
hp support assistant delete
hp support assistant diagnostics
hp support assistant download drivers
hp support assistant download not working
hp support assistant point d'exclamation
impossible d'installer hp support assistant
impossible d'ouvrir hp support assistant
sito web di hp support assistant
hp support assistant enterprise
hp support assistant error 1722
hp support assistant error
hp support assistant exe
hp support assistant español
hp support assistant error 1706
hp support assistant error 1639
hp support assistant english
hp support assistant expired
hp support assistant error 1327
o que e hp support assistant
hp support assistant for windows 10
hp support assistant failed installation
hp support assistant functions
hp support assistant freezing computer
hp support assistant for windows 10 64 bit download
hp support assistant fails to download updates
hp support assistant framework
hp support assistant fails to connect
hp support assistant free download
hp support assistant good or bad
hp support assistant gathering configuration information
hp support assistant guide
hp support assistant gone
hp support assistant greyed out
hp support assistant gathering information
hp support assistant grayed out
hp support assistant gets stuck on downloading updates
hp support assistant gpo
hp support assistant germany
hp support assistant has stopped working
hp support assistant home page
hp support assistant high cpu usage
hp support assistant has stopped working windows 10
hp support assistant has stopped working windows 8.1
hp support assistant hyper-v
hp support assistant hangs
hp support assistant hangs on downloading updates
hp support assistant (hpsa)
hp support assistant has stopped working windows 8
hp support assistant install
hp support assistant icon
hp support assistant important action needed
hp support assistant installation failed
hp support assistant icon disappeared
hp support assistant install drivers
hp support assistant installing forever
hp support assistant india
hp support assistant issues
i can't uninstall hp support assistant
i can't open hp support assistant
hp support assistant jak wyłączyć
hp support assistant jak odinstalować
hp support assistant co to jest
hp support assistant mise à jour
jak usunąć hp support assistant
hp support assistant jak włączyć
jak odinstalować program hp support assistant
hp support assistant mise a jour impossible
jak odinstalovat hp support assistant
mise à jour hp support assistant windows 7
hp support assistant keeps cancelling updates
hp support assistant keeps popping up
hp support assistant keeps crashing
hp support assistant keeps telling me to update bios
hp support assistant keeps scan in progress
hp support assistant keeps asking to restart
hp support assistant keeps failing
hp support assistant keeps popping up windows 10
hp support assistant keeps telling me to restart
hp support assistant keeps running
k čemu je hp support assistant
hp support assistant latest version
hp support assistant legit
hp support assistant linux
hp support assistant latest version for windows 8.1
hp support assistant latest
hp support assistant live chat
hp support assistant location
hp support assistant local disk z
hp support assistant loading
hp support assistant log
hp support assistant msi
hp support assistant msi download
hp support assistant mac
hp support assistant malaysia
hp support assistant msi download windows 10
hp support assistant malware
hp support assistant mexico
hp support assistant missing
hp support assistant msi missing windows 10
hp support assistant.msi windows 7
hp support assistant not opening
hp support assistant not updating
hp support assistant not finding updates
hp support assistant not working
hp support assistant not installing updates
hp support assistant necessary
hp support assistant no updates available
hp support assistant not showing updates
hp support assistant online
hp support assistant offline installer
hp support assistant on windows 10
hp support assistant official site
hp support assistant or hp hardware diagnostics
hp support assistant older versions
hp support assistant old version
hp support assistant official
hp support assistant offline
hp support assistant old
use of hp support assistant
functions of hp support assistant
purpose of hp support assistant
cost of hp support assistant
latest version of hp support assistant
latest version of hp support assistant for windows 10
get rid of hp support assistant
get rid of hp support assistant icon
older version of hp support assistant
new version of hp support assistant
hp support assistant popup
hp support assistant profile
hp support assistant problems
hp support assistant program download
hp support assistant phone number
hp support assistant proxy
hp support assistant pdf
hp support assistant password
hp support assistant preparing the action list
hp support assistant portable
hp support assistant quick access
hp support assistant quick start
hp support assistant quick access toolbar
hp support assistant quick access download
hp support assistant question mark icon
hp support assistant quit working
hp support assistant quick
hp support assistant quora
hp support assistant que es
remove hp support assistant quick access
hp support assistant remove
hp support assistant reddit
hp support assistant removal tool
hp support assistant reviews
hp support assistant restore point
hp support assistant remove device
hp support assistant recommended action needed
hp support assistant remove from taskbar
hp support assistant restart needed
hp support assistant reinstall
hp support assistant service
hp support assistant server connection issue
hp support assistant silent uninstall
hp support assistant stopped working
hp support assistant slow
hp support assistant softpaq
hp support assistant startup
hp support assistant stopped working windows 10
hp support assistant sign in
hp support assistant ctrl alt s
hp support assistant ne s'ouvre plus
hp support assistant ne s'ouvre pas
hp support assistant alt s
hp support assistant ne s'ouvre pas windows 10
hp support assistant tune up
hp support assistant tool
hp support assistant troubleshooting
hp support assistant taking forever
hp support assistant toolbar remove
hp support assistant troubleshooting tools
hp support assistant telephone number
hp support assistant through proxy
hp support assistant the feature you are trying to use is on a network
hp support assistant toll free number india
can't open hp support assistant
can't find hp support assistant
hp support assistant update fails
hp support assistant update cancelled
hp support assistant update drivers
hp support assistant update bios
hp support assistant update taking forever
hp support assistant ubuntu
hp support assistant updates not installing
hp support assistant upgrade
hp support assistant vs softpaq
hp support assistant version 8.5.37.19
hp support assistant versions
hp support assistant vista
hp support assistant virus
hp support assistant version 8.5
hp support assistant very slow
hp support assistant vista 32 bit
hp support assistant vista download
hp support assistant version 8.3.27.17
hp support assistant v. 8.0.29.6
hp support assistant windows 10
hp support assistant won't install
hp support assistant won't open
hp support assistant won't uninstall
hp support assistant what is it
hp support assistant will not run
hp support assistant will not install updates
hp support assistant windows xp
hp support assistant will not uninstall
hp support assistant what does it do
hp support assistant xp
hp support assistant xp download
hp support assistant windows xp professional
hp support assistant windows xp download
hp support assistant winxp
hp support assistant winxp download
hp support assistant for microsoft windows xp
free download hp support assistant for windows xp
descargar hp support assistant para xp
hp support assistant os x
hp support assistant your computer needs to restart
hp support assistant you are not connected to the internet
hp support assistant yellow exclamation mark
hp support assistant youtube
hp support assistant you are not connected to the internet hyper-v
hp support assistant a critical message about your computer is available
do you need hp support assistant
can you uninstall hp support assistant
can you delete hp support assistant
hp support assistant z drive
hp support assistant zbook
hp support assistant z420
hp support assistant z240
hp support assistant z230
hp support assistant new zealand
hp z440 support assistant
hp support assistant zドライブ
hp support assistant zip
problem z hp support assistant
hp support assistant trackid=sp-006
hp support assistant 0800
hp support assistant 123.hp.com
hp support assistant 10
hp support assistant 100 cpu
hp support assistant windows 10 64 bit
hp support assistant windows 10 not working
hp support assistant windows 10 not updating
hp support assistant 2017
hp support assistant 2016
hp support assistant 2011
hp support assistant 2010
hp support assistant server 2012
hp support assistant server 2008
hp support assistant server 2003
hp support assistant elitebook 2540p
hp support assistant server 2012 r2
hp support assistant windows server 2012 r2
hp support assistant 32 bit
hp support assistant vista 32 bit download
hp support assistant windows 7 32 bit download
hp support assistant windows vista 32 bit
hp support assistant windows 7 32
hp support assistant windows 10 32 bit
hp support assistant for windows 10 32 bit download
hp support assistant for windows 8.1 32 bit
hp support assistant download windows 7 32bit
hp support assistant 4.3.1.2
hp support assistant 4.1.11.3
hp support assistant for windows 10 64 bit
hp support assistant for windows 8.1
hp support assistant for windows 8.1 64 bit download
hp support assistant for windows 8.1 64 bit free download
hp support assistant for ubuntu
hp support assistant for vista
hp support assistant net framework 4
hp support assistant 5.2.9.2
hp support assistant 5.2.9.2 download
hp support assistant 5.1.8.12
hp support assistant version 5
hp support assistant 5 download
hp support assistant 5.0.14.2
hp support assistant 5.1.10.7
hp support assistant 5
hp support assistant 64 bit download
hp support assistant 6.1.12.1
hp support assistant 64 bit
hp support assistant 6.1.12.1 download
hp support assistant 6.0.5.4
hp support assistant 6.1 download
hp support assistant win7 64 bit
hp support assistant vista 64
hp support assistant vista 64 bit
hp support assistant version 6.1.12.1
hp support assistant 6
hp support assistant 7.4.45.4
hp support assistant 7.7.34.34
hp support assistant 7.7.34.34 download
hp support assistant windows 7
hp support assistant windows 7 64 bit download
hp support assistant windows 7 64 bit
hp support assistant windows 7 not working
hp support assistant win7 download
hp support assistant version 7.4.45.4
hp support assistant version 7.4.45.4 download
windows 7 hp support assistant
windows 7 hp support assistant stopped working
windows 7 hp support assistant not working
hp support assistant 7
hp support assistant windows 7 professional
hp support assistant windows 7 laptop
hp support assistant 8.5.37.19
hp support assistant 8.5.37.19 download
hp support assistant 8.4.19.3
hp support assistant 8.3.34.7
hp support assistant 8.3.50.9
hp support assistant 8.4.14.41
hp support assistant 8.2.8.25
hp support assistant 8.3.27.17
hp support assistant 8.0.29.6
o que e hp support assistant
hp support assistant for windows 10
hp support assistant failed installation
hp support assistant functions
hp support assistant freezing computer
hp support assistant for windows 10 64 bit download
hp support assistant fails to download updates
hp support assistant framework
hp support assistant fails to connect
hp support assistant free download
hp support assistant good or bad
hp support assistant gathering configuration information
hp support assistant guide
hp support assistant gone

Submitted by Eirlys on Wed, 06/06/2018 - 21:12

Your post was really. The local validation and internal content will be able to transfer.
wings io